In recent years, the exposure of the prevalence of performance enhancing drugs has rocked the world of sport. Now we can’t look at an athlete without the question entering our minds: “Did they do that through natural ability or did they get an extra boost?” It can be tempting to take the easy option in sport. You want to be stronger, faster, better than your opponent. When you hit a wall, the temptation to take something that will push your through it can be too much for some athletes. Some have multi-million dollar performance-based endorsement deals. They don’t want to let their sponsors or their accountant down, so they make sure they win that race or score that extra point.
In business there can be the temptation to look for that quick fix as well. How can you get ahead with maximum result and minimum effort? How can you make sure it’s your business that leads the market and stands head and shoulders above your opponents? The answer is there is no quick fix; hard work, determination and creativity will always be decisive factors. But if you want that little something extra to enhance the performance of your company, the best thing you can do is make sure you have a robust digital marketing strategy that keeps you ahead of your competitors. And the best part is it’s an all-natural boost.
Making a Connection
When people support a sports team it’s because they feel a connection. They support them every step of the way. They buy the t-shirt, go to the game and name their first born child Adrian Peterson Jr. because it seemed like a good idea at the time (hello Vikings fans!). This kind of relationship doesn’t appear overnight. And it certainly can’t be a one-way street.
Building a strong relationship with your customers is as important to your business as fans are to a sports team. A strong social media marketing plan allows you to secure your place as the authority in your field. It is the customers that will put you at the top of your market, and it is your customers that will keep you there. Building a strong relationship with them should be a key part of your digital marketing strategy.
Tactical Awareness
There’s nothing worse than watching a team repeating the same old tactics; a football team that you just know are going to run the ball again and again, a soccer team that just thump the ball up the field, hoping for the best. It’s not enjoyable for fans and it doesn’t produce results for the team because they become predictable.
Using a full range of tactics and plays should be as important for your business as it is for your favourite football team. Utilizing a full range of inbound marketing tactics allows your digital marketing strategy to thrive. Just as teams employ different tactics for different games, your business must employ different tactics when advertising online. By turning your website into a hub of information for your products and services you allow customers to connect with you, which leads to sales.
Position of Maximum Opportunity
If you run an online business, you want people to be able to find you easily on Google. If they can’t find you then they can’t buy from you, which means your company misses out on the position of maximum opportunity. Search engine optimization puts you in this position, which means you can secure your company’s place at the top of your market, maximize your exposure and boost your chances of being found by customers. By using keyword analysis, page grader and tracking links to your website, you can increase the visibility of your site online, which puts you in the best position to convert chances into wins.
If a sports team doesn’t create chances to score, then they don’t win games, which means they don’t succeed. The same goes for your business. If you want to win, you’ve got to give yourself the best chance of doing just that by creating a digital marketing plan that optimizes your potential to create leads and customers. Otherwise you could be left looking at an empty trophy cabinet.
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