One of the reasons I write this blog is to encourage my readers to think about their businesses differently. We are all time poor, we have more on our plates than we possibly can handle and it just doesn’t get better. We are under enormous pressure–whether self or externally imposed–to perform.
Sometimes, just in dealing with all that we have to get done, we get into autopilot, we tend to go blindly through our task or to-do lists. We fall back on the old and tried and true–but they no longer are serving us as well as they have in the past. All of us suffer with this, we’re struggling with meeting our commitments, reaching our goals, achieving our dreams.
There are lots of blogs and books offering tips and techniques. Resources offering little hints and tools, all helping you achieve your goals. But most often, these are insufficient–they offer some temporary relief, but not sustained improvement. So we need to rethink what we do, how we design and execute our businesses—whether we are sales people managing our territories and customers, a sales manager focused on a region, or a corporate executive, leading a global enterprise.
We have to step back, examine what we are doing, look at our customers, our businesses, our partners, our suppliers in different ways. We have to look at our business models, examining whether they can continue to support us.
I write this blog, to help remind myself, and my readers that we can’t be on autopilot. I try to encourage you to take different look at things, to consider new ideas and approaches to Making A Difference–in your company, for your customers, in your community, and in your lives.
For several months, I’ve been looking forward to this day, September 14. Today, my friend, Rebel Brown’s book, Defy Gravity hits the bookshelves. It’s a book I wished I had the brilliance and courage to write–but Rebel did it!
Devouring Defy Gravity, studying it, using it as a guide to rethink what you do is probably the single most impactful thing that you can do for yourself, company, and community.
It turns out thinking about what you do, thinking about your business differently isn’t that difficult. It comes down to plain common sense. If comes down to re-examine much of what we have done out of habit and inertia. It’s about going though our lives consciously. Rebel’s book offers simple and pragmatic advice on how you might do this. It challenges you to challenge everything you are doing. It challenges you to get off autopilot.
Please, do yourself a favor, order Defy Gravity today, read it cover to cover this weekend. Write notes in it, reserve the back inside cover to write your own personal manifesto about how you will Defy Gravity. Then go buy a copy for each person on your team–in your next sales meeting, staff meeting, or management meeting, talk about it and how you and your colleagues can apply it to your business.
If you order Defy Gravity today, September 14, Rebel has all sorts of promotions and things she will give you. To be honest, I told her she didn’t need to do this. Reading the book, applying its lessons, thinking about your business differently is the single most important thing you can do for yourself and your team, all the rest is just a bonus.
