Feature Pox
Symptoms: Presentation of waaaaaaaay too many features and capabilities. Severe boredom, ennui, and sleeping may ensue in the customer’s ranks. Other symptoms include stifled yawns, furtive glances at wristwatches and – in one documented case – a customer getting up from the table to physically bang his head on the wall…!
Examples: “Let me go through each of the tabs across the top in order…”
“And next I’ll show you our context-sensitive help system…”
“Here are the 17 file export options – I’ll go through them one by one…”
Cure: Reality Pills, taken 4 times daily. Present only the Specific Capabilities needed by the customer to address the problem. Hold everything else back.
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