Customer data integration is no longer just an IT issue; it has become an essential business requirement – especially in the wealth management arena. Clients expect their financial advisors to instantly dissect and deliver relevant information concerning their investments to keep up with the rapid speed of business and economic changes. And they want a personal connection.
But delivering exceptional client experiences can be a complex challenge that draws resources away from business development activities. Firms of all sizes need a hub of customer information to enhance the client experience and fully understand their needs. Integration of disparate systems with CRM significantly improves client response time, eliminates double entries and streamlines processes for greater efficiency. This gives advisors more time to dedicate to meeting with clients and building their business.
However, static, time-intensive integrations relying on custom code simply don’t fit the needs of today’s firms. This challenge is most profound for the growing mass of mid-size consultancies, family offices and independent advisors that make up the Registered Investment Advisor (RIA) space, which is the fastest growing space in wealth management. While more advisors are leaving the behemoth firms behind in favor of smaller, more personal establishments, they still want enterprise-grade integration and resources. Tighter IT budgets don’t mean that advisors no longer need full access to their clients’ activities, relationship, holdings, etc. to continue delivering the same level of customer service.
Advisors at firms of all sizes need an integrated customer data solution that securely ties together holdings information, influencer history (lawyers, accountants, etc.), and a record of customer interaction to date wherever that data resides – be it on-premise or in the cloud. The solution needs to be easy to use while offering deep functionality that can quickly adapt to a host of changing systems, APIs, etc. Saving time and increasing efficiency, an effective customer data solution gives advisors a complete view of their customers.
Leveraging Scribe, we’re able to give advisors instant access to the client information they need, anywhere, anytime. Scribe brings advisors the data that matters – across on-premise, cloud or hybrid infrastructures. Together, our solutions offer advisors a faster, more reliable way to access critical client data.
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