I’ve become addicted to Slideshare. I like this (the Slideshare, below), though I think the title doesn’t do it justice (‘Customer Service is the new Marketing’).
I particularly like ‘The Secrets of The Concierge’, which you can find on Slide 21. They are:
1. Put conversations at the centre/center of your business
2. Reduce your sphere of control to increase sphere of influence
3. Smash the silos
3. is now a cliche (though true). And the Cluetrain Manifesto taught us 1. ten years ago. I find 2. the most potent message at the moment. Anyway, here’s the slideshare (click on ‘view’):