My good friend Paul Greenberg and I discussed the best CRM Blogs at the recent CustomerThink Retreat in Santa Cruz. Although both of us have been in the CRM business for over 20 years, we come from different parts of the business spectrum. I am sure Paul will smile when I suggest that he comes from the CRM technology side. In contrast, I come from the CRM strategy and change management sides.
These are my top customer business blog picks from the 75 that I monitor each day through the free Newsgator Online blog aggregator service.
Church of the Customer Blog
Ben O’Connell & Jackie Huba’s blog has always been one of my favourites. The same goes for their two books, Creating Customer Evangelists and Citizen Marketers. They have almost single-handedly created the new marketing discipline of customer generated media.
Communities Dominate Brands
Tomi Ahonen and Alan Moore’s blog is the definitive source for all things about mobile marketing. Both have long pedigrees in the mobile telecoms industry and their writing, presentations and numerous books on the subject provide the most authoratative source on what is one of the most powerful forces in tomorrow’s marketing.
How To Change The World
Guy Kawasaki isn’t a CRMer. He is a successful VC instead. His blog isn’t about CRM per se, but it does contain lots and lots and lots of really useful stuff of value to every CRMer out there. Each and every one of us can benefit from adopting much of his tried-and-tested VC business approach in CRM projects. I have recommended colleagues read his The 10/20/30 Rule of PowerPoint and The Art of Bootstrapping posts literally hundreds of times.
David Armano isn’t a CRMer either. He is a successful designer. His blog is about how design drives successful business. If you are involved in designing effective customer experiences, David’s blog is a valuable source of design inspiration.
James Cherkoff is one of the pioneers in Open Source Marketing. His blog is an iconoclastic look at how marketing fails do what it says on the tin and how involving customers in the marketing process reaps dividends. Together with Johnnie Moore, James gives highly sought after Open Sauce Live workshops for marketers looking to understand what tomorrow’s marketing will look like.
Patty Seybold has been in CRM even longer than I have. Her earlier book Customers.Com was one of the bibles at the start of the online customer revolution. Her newest one, Outside Innovation is one of the bibles for the coming customer-driven innovation revolution. Her blog provides a fresh perspective on customer business.
Seth Godin’s Blog
What can you say about Seth Godin? He is one of the icons of modern marketing. His book Permission Marketing is as relevant today as it was when he wrote it in 1999. And his free eBook Unleashing the Ideavirus pre-dated the current focus on social marketing by almost as many years. Seth’s posts are short, pithy and almost always cause you to stop and think about what you are doing.
Think Customers: The 1to1 Blog
Where would a list of CRM blogs be without Peppers & Rogers own blog. Ginger Conlon and her team post tough questions on their blog almost daily. Go and have a look for yourself and post a response.
Although these are my top picks today, it was a really tough choice and may well change over time. With millions of new blogs appearing almost daily, it is pretty sure that new contenders will inevitably appear to challenge these champions. I will let you know when the next great CRM blog appears.
What do you think? Do you read these blogs? Or do you have other favourites yourself?
Post your favourite CRM blogs and get the conversation going.