Cultivate Great Customer Service to Build a Loyal Following


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When you open your new business you know you need to do to build a great following! To get your company off to a great start, begin with a strategy to provide exceptional, over-the-top customer service.

Winning customers over means that they come first. Always. After all, without customers, you cannot succeed in business.

How do you start with one customer and wow them so they let the world know about your terrific new business? It all follows from how you treat people.

Customer Service Made Easy for the Eager Entrepreneur
Think! What makes you want to buy something? How did you find out about the businesses you patronize? What made you drive somewhere to purchase an item you need? When you went online to search out a business, how did you choose the business from a long list?

Now, put those answers to work! It all stems from how you and your staff work with people. Customer service is paramount and, if the trends are showing customer service evaporating, your business will thrive because you still hold to that important value. Every salesperson says it: People will buy from someone they know, like, and trust.

How can a buyer decide on a product when there is no one to help a customer? Why would a potential customer shop at your store if no one they know has a good word to say about your business?

Learn how to win customers with excellent customer service. Here are some tried and true approaches to building a customer base through basic customer service strategy:

Prepare yourself to meet the world. What is your mission, and how do you intend to meet and greet customers? Have you figured out who you are as a company? Think that through and develop training for your employees so their first instinct is to help the customer.

There is a fabled story about how someone tried to return a tire to Nordstrom. Nordstrom doesn’t sell tires, but they took the tire back anyway. The customer was right — even though they were wrong. And, now when people thing of Nordstrom they think of their legendary customer service.

Smile and mean it! We all have bad days, but the customer needs to know that your business is there for them. Smiling is very easy. Make their day by smiling directly at them and giving them your complete attention.

Use active listening skills to get to the heart of the customer’s need. Listen, watch how the customer is acting, and respond to their questions. Be honest. If you are out of something, let them know that. If you know a delivery is being made later in the day, you could offer to deliver it personally. That should convince them how much you really care. It is the epitome of customer service.

Don’t put off a customer because they don’t look capable of paying. Smile at everyone equally. They might be someone who is unpretentious and like Sam Walton, the founder of Walmart, who drives an old pickup truck.

According to Sam Walton, “There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.”

Be true to yourself and your product by creating the best customer service possible. If you work with customers closely and pay attention, you can even find out what else they need and get it for them.

Get into the spirit of your business. Think about why you decided to open the business and what you mean to do to help people. Do people need a service that is faster, smarter, more responsive than the options they currently have? You can be their new choice.

Remember, good customer service can make all the difference — and, it doesn’t cost a penny.

Smile! Listen and pay attention when a potential client asks a question. Say “welcome” and “thank you!” when they come in the store. Use the phrase “you’re welcome” instead of “no problem” — you don’t want to imply that they are a problem. But remember, your customer is your new best friend! Treat him or her well.


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