CRM is a commodity. Can you argue against this? Unless the tool is focused very narrowly at an industry or function, most CRM is plain jane vanilla. Most CRM is hard to use and most CRM is a Click-A-Thon to get even the simplest task done. With all this said, where is the VALUE?
The value lies in training and support to ensure the highest user adoption. This is the key. Your company will get an ROI if your CRM tool is deployed fast, and if your CRM tool is used.
I have landed on this after 5 years of talking with prospects and customers. I began a Community Edition CRM strategy 4 months ago, and our clients are ecstatic. We do offer value added services for fee. Our clients can spend time and effort focusing on value added services.
