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Controlling the Narrative: How ORM Can Strengthen Your Business

Hannah Whittenly | Nov 24, 2016 130 views No Comments

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Business owners are mostly caught unaware by online reputation crisis. Most of them do not even know that they need to be worried about their online reputation. A popular question that runs in their mind is; “Why are people posting negative comments about us on social media or the Internet and what measures can we take?” While it may take several years to build an online reputation, it may only take a day to damage it completely. The online visibility or reputation of a company determines the purchasing abilities of clients. Apparently, only a few people will purchase products or seek services from a firm that has a poor reputation.

Reputation Management
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Optimizing business practices

Online reputation management goes beyond ensuring that your firm looks flawless online. By checking what clients are saying concerning your business, you can quickly point out areas that require more attention and come up with strategies for improving business practices. Rather than only dealing with a few negative comments on a case-by-case tactic, your company can leverage online reputation monitoring as a strategy for making permanent changes and fostering future growth.

Quick response to clients’ queries

With the popularity of Internet use, the consumer expectations concerning customer support and service have tremendously changed. The findings of Edison Research indicate that 42 percent of consumers anticipate a reply within 60 minutes of contacting a firm on social media platforms for support. Through ORM, companies can keep track on what clients are saying and respond more swiftly to any queries before they turn into bad reviews.

Boost confidence and credibility

The recipe for success in any business is winning the trust of clients. Nowadays, customers tend to discuss their purchases with close friends, and if they have an issue, there is likelihood they will spread the word concerning their experience. The Internet bestows power to its users and makes them journalists in their capacity, and thus, you must worry about negative reviews spreading quickly online. The only solution is to monitor what both existing and prospective consumers are saying and reacting to any issue, they raise. What are the components of an ideal online reputation management program?

Social media and review sites

Social Media
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Social media platforms like LinkedIn, Facebook, and Twitter are displayed on the first page of search results of premier search engines such as Google and Yahoo. The Same scenario applies to review sites like Yelp. A reputation manager can push down negative or false comments further down the search results by uploading authentically created messages that focus on the ideal parts of your business.

Content optimization

A good reputation manager must have the necessary expertise to optimize the content your business posts online. The trick is to ensure the number of positive and relevant information about your company surpasses the negative one by far. Content optimization reduces the chances of prospective clients seeing negative comments or accusations.

Legal measures

If your business is attacked unjustly, your reputation manager can file reports with Google and ensure the negative pages or articles are removed. While most business owners tend to use this step as the last option, you should not allow anyone to defame your brand or firm with malicious claims and unjustifiable accusations.

How to pick the best online reputation management firm

Nowadays, choosing a reputation management company has turned out to be an arduous task. The increase in the number of reputation scams has even made the hiring process harder. Therefore, it is helpful to:
• Carry out a thorough research on your prospective ORM firm
• Check out whether the firm has the right professional expertise and experience to offer reputation management services
• Request for testimonials from previous customers
• Request for a comprehensive and realistic plan of action from the service provider
• Review the performance of the firm on a monthly or a quarterly basis.

The ideal strategy for improving the online reputation is consistently monitoring what people are saying about your business online. It also advisable to respond to reputation crisis immediately it occurs rather than panicking. The more you neglect your online reputation, the more expensive it becomes when it comes to repairing it.

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