Do you remember the morning that you couldn’t find your keys but they were right there on the counter? Or the time that you couldn’t find an article of clothing but it was hanging right there in your closet the entire time you were looking for it? Or the time you couldn’t find your car in the airport parking garage? And yes, it was right where you parked it. Sometimes, things are right in front of you and don’t notice them! And that brings us to this sales management topic.
Last week, I wrote about the sales force where half of the salespeople resigned and why that happened. If you didn’t read that, please read that now.
And earlier this week, I wrote about the similarity between the 2 main characters in the movie Whiplash and a salesperson with a difficult prospect. If you didn’t read that article, please read that now.
So it was right in front of me and I missed it completely. Until now.
The tormentor in Whiplash could have been the sales manager in the first article! He didn’t have relationships, he wasn’t trusted, he wasn’t respected. He may have confused respected with feared – he knew his students feared him and he believed – incorrectly – that it was respect. He didn’t take the time to know what motivated his students, although he assumed, like most sales managers do, that he knew. In this case, he assumed it was greatness or stardom. He didn’t have any need for his students to like him, he put tremendous pressure on them and was hated! Fletcher and Jeff are the same person!
Objective Management Group’s statistics show that 18% of all sales managers should not be in sales management, 34% of them cannot be trained to become effective sales managers, and only 7% are elite at their role.
You should know by now that half of a sales manager’s time – 50% – should be spent coaching their salespeople. Unfortunately, most sales managers don’t allocate that kind of time for coaching and aren’t very effective at it.
That’s why we hold our annual Sales Leadership Intensive where, among other things, we spend the major parts of two days on how to master sales coaching. Assuming that you and your sales managers are not among the elite 7%, this two-day event is the fast track to joining that elite group. Learn more about our August Sales Leadership Intensive right here.