Clash Voice will enhance data quality and provide an uninterrupted path from
lead generation to sales conversion – research shows more consumers buy from
organizations following personalized direct communication
New York, 18 February 2010 – Clash-Media
online customer acquisition specialist, has launched Clash Voice, a new
telephone marketing service that gives advertisers in a wide range of
industries higher quality consumer information and a direct path from lead
generation to sales conversions. The new service will pro-actively contact
consumers that have opted-in via online campaigns, to verify and expand
their profile before connecting them directly to an experienced
sales-person. Recent research from the CMO Council shows that over 30
percent of consumers are inclined to buy from an organization following this
kind of personalized direct communication.
Marketers can now identify those consumers most interested in their
products/services and engage with them directly to increase customer
acquisition. Clash Voice will help campaigns in markets, such as education,
automotive or financial services, where obtaining customer data and
engagement can be difficult because of information security issues,
transaction sizes or the need for additional information.
“Clash Voice is a way for advertisers to increase their engagement with
interested consumers and identify potential new customers,” commented
Christopher Petix, President of Clash-Media US. “After an initial online
engagement, the Clash Voice contact center agents will follow up with the
potential customer to first verify the information already captured and then
to further qualify their interest. Once that is confirmed, the potential
customer is transferred to the marketer’s sales team, who can give more
information and complete the sale.
“This approach to digital marketing combines new methods of engaging with
customers online and the already proven methods of establishing a strong
relationship offline. Telemarketing campaigns are most successful when they
are driven by accurate and high quality consumer data. Clash Voice takes
fresh, hot prospects from online campaigns and establishes an offline
interaction that will ultimately lead to far higher sales conversion rates,”
continued Christopher Petix.
Clash Voice will initially help Clash-Media’s clients in the Education
market, where it already operates USHigherLearning.com – a website dedicated
to providing information and connections for prospective students of all
ages and backgrounds across America.
Note to Editors:
Clash-Media is exhibiting at LeadsCon, Las Vegas, February 23-24. If you are
attending and would like to speak to an executive about the new solution
please contact Louise Sambells at [email protected]
About Clash-Media:
Clash-Media is a global leader in performance-based data marketing that has
pioneered new techniques in Proactive Online Lead Generation. The company’s
powerful lead generation network connects advertisers to consumers producing
qualified leads, with detailed profiles on their interests, in line with
advertisers’ exact specifications.
Clash-Media launched in 2006 and now delivers around five million fully
opted-in sales leads every month for customers around the globe, including
Samsung, Toyota and Cheapflights.
Clash-Media currently has offices in London, New York, Copenhagen,
Stockholm, Munich and Paris. It plans to expand into Spain, Italy and
Asia-Pacific.
Additional information is available at www.clash-media.com
