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Archive | Social Business

What is Social Customer Care?

Blog post by on April 16, 2014

I am a technology geek. I love social media and I’m always using it but here is the strange thing – I am 56 years of age, so I guess I am unusual, or that’s what my …

Are You Removing Friction from Collaboration?

Blog post by on April 15, 2014

When it comes to collaboration, friction is not a good thing either from a behavioral of from a technological standpoint.  Imagine your collaboration effort is a equivalent to a skater gliding along the ice, every time you …

LinkedIn Recommendations: Your best stories!

Blog post by on April 11, 2014

Recently, a CMO who we work with came to me with a concern: his company was being acquired and he wasn’t quite sure how he would fare in the reorganization.  But he has a lot going for …

The Tweet Heard ‘Round the World

Blog post by on April 9, 2014

Reflect back with me to April 19, 1775…    With the might of the British Empire behind them, the British infantry believed it was utterly invincible. Imagine its surprise when it became surrounded by the Minute Men …

8 Ways to Get More Pinterest Followers

Blog post by on April 7, 2014

Pinterest is a huge driver of e-commerce.  Despite being much smaller than Facebook or Twitter at 25 million users, it accounts for more than 23% of all social media-driven sales. More than 47% of online consumers in the …

Social Customer Service Isn’t Going Anywhere

Blog post by on April 5, 2014 Editor's Pick

There has been quite a bit of talk lately that social customer service isn’t going anywhere, and that some brands are beginning to phase out or give up on social monitoring and response, especially around customer care. …

Combining Customer Support And Facebook to Maximize Your Leads

Blog post by on April 4, 2014

Social Media: When we see those two words together, it represents a revolution in the communications landscape. Over the past several years we’ve been creating communities, building relationships, and providing transparency and brand trust while serving and connecting customers …