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Archive | Social Business

Where’s the ROI for Social Media?

Blog post by on July 24, 2014

AN INSTANT POLL that recently appeared on the home page of CPGmatters.com sheds some light on an important part of social media evaluation; namely, ROI. Every CPG company of consequence has a social media strategy nowadays. So …

Staffing for Social Media Monitoring Success

Blog post by on July 23, 2014

According to the National Institute for Social Media, job posts containing the term “social media” rose by 37% from February 2013 to January 2014. While we don’t have benchmark data to indicate a compound annual growth rate …

Social Media and Your Small Business

Blog post by on July 18, 2014

Facebook. Pinterest. Google+. Instagram. Twitter. LinkedIn. YouTube. So many social networks, and so little time! Today’s small businesses have important decisions to make when it comes to social media. Keeping up with multiple networks can be a …

Seven LinkedIn sales enablement best practices

Blog post by on July 16, 2014

There are several best practices you can easily put into practice to help immediately increase the quality and performance of LinkedIn-based social selling practices across your sales team — whether it’s four people or four thousand.