Customer loyalty programs are often equated with simple “earn/redeem” reward schemes, which cannot address “loyalty” in its entirety. Learn how to achieve customer experience excellence using “Redefined Customer Loyalty Programs” as a framework to enable your company to gain & utilize a deep data-driven understanding of your customers.
Combining his own professional experiences working as a CEO with his extensive research and expertise as an international authority on customer relationships, author Bob Thompson reveals the five routine organizational habits of successful customer-centric businesses: Listen, Think, Empower, Create, and Delight.
Today’s consumers expect a seamless or “omnichannel” service experience, but due to legacy technologies many consumers are still forced to navigate siloed channels. Learn how brands can use modern technology to empower customers and agents to switch between phone and messaging, without losing context.