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Archive | Digital Marketing

7 Best Global Communication Methods for Business

Blog post by on August 28, 2014

These days, international business people don’t face the same communication barriers that their predecessors did. Communication technologies expand daily, with continuous innovations rolling out to help organizations reach across the globe and make big waves in their …

Top Challenges with DAM in 2014

Blog post by on August 28, 2014

There is no doubt that DAM has become a “must have” system for the enterprise today. Nevertheless, how far you can take DAM and the value you can squeeze out of it depend on your ability to …

HubSpot Files for IPO: Solid Financials for a Young Company

Blog post by on August 28, 2014

HubSpot filed its much-anticipated S-1 for a public stock offering  yesterday. Since the company has been admirably transparent all along about its finances, there were no big surprises: they lose considerable money, as expected, but their expenses …

8 Compelling Business Intelligence Trends in 2014

Blog post by on August 28, 2014

Business Intelligence  implementations are driven by a variety of immediate business needs and long-range strategic goals. Organizations in pursuit of operational excellence are often motivated to promote data-driven decision making. Just as often, the move to establish …

20+ Metrics for Measuring B2B SEO Performance

Blog post by on August 27, 2014

August 26, 2014: Last spring, I had the opportunity to instruct a course for MarketingProfs University’s Search Marketing School 2014. My contribution, “10 Measurement Tips for SEO Content” (now live on MarketingProfs University) focuses on key reports and analysis …

CMO Spotlight: Judith Sim, CMO, Oracle Corp.

Blog post by on August 27, 2014

“Social marketing has changed everything” …states Judith Sim, CMO of Oracle Corp. in no uncertain terms. Let’s put that into the context of B2B marketing and examine what really has changed, how, and what we as marketers …