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The Vital Importance of “Unrealistic” Thinking

Blog post by on April 20, 2014

In 1960, Theodore Levitt wrote a landmark article for the Harvard Business Review titled, “Marketing Myopia.” When it was republished in 2004, HBR editors said the article, “introduced the most influential marketing idea of the past half …

3 Root Causes of Marketing Automation Failure and How To Fix Them

Blog post by on April 20, 2014

The majority of marketing leaders report dissatisfaction with results from Marketing Automation. Frost & Sullivan reveals 75% not accomplishing what they expected. Failed implementations of Marketing Automation litter the battlefield. CMOs know their marketing automation isn’t delivering …