Archive | Digital Marketing

New Marketing Automation Buyer’s Guide Offers Valuable Advice

Blog post by on April 16, 2014

TrustRadius, an online community designed to help business software users make better product selection, implementation, and usage decisions, just released their first-ever “Buyer’s Guide to Marketing Automation Software.” The 44-page guide is based on 400 in-depth reviews …

The Art and Science of Product Grouping

Blog post by on April 16, 2014

Business websites need to convert visitors into customers. Unfortunately, this is not always so straightforward. There are many challenges on the road to successful conversion, and good web designers must excel at meeting each one.

Marketing Silos Part 2: The Three-Headed Solution

Blog post by on April 16, 2014

The response to my recent article, Marketing Silos are Killing your Business was overwhelming. Automotive dealers and business owners reached out to let me know of their struggles to get everyone to the same marketing table. They …

Analytics for Personalization

Blog post by on April 16, 2014

Personalization is the heart of digital. As a direct channel, digital rewards personalization in almost every form, and there are no shortage of forms. My last post described a laundry list of strategies for personalization. From crowd-sourcing …

What’s Your B2B Marketing Mission?

Blog post by on April 15, 2014

Start Thinking Out-Of-The-Planet! As I drive to work in my Tesla, I can’t help but marvel at how this car works while I sleep. Software updates are typically done during the wee hours of the morning so …

How to Find Elusive B2B Buyers

Blog post by on April 15, 2014

Okay, it’s time for a little honesty. How many of your potential buyers want to hear from you on an unsolicited basis?  How many are glad that you called when they weren’t expecting to hear from you? …