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Archive | Digital Marketing

Creating the ‘right’ impression at exhibitions

Blog post by on September 1, 2014

Exhibitions and conference halls are busy places; stand upon stand of companies and businesses offering their products or services, all telling passing potential customers they are the best people with whom to spend their hard-earned money. In …

Longer Podcasts Are More Popular

Blog post by on September 1, 2014

After listening to my favorite podcast, Hardcore History and hearing the host Dan Carlin guest star on Slate’s Political Gabfest, I started thinking about how popular the Hardcore History podcast is.  While many podcasts are 30 or 60 …

Top 5 Tips From Today’s Mobility Leaders

Blog post by on August 31, 2014

Would you call your organization a digital business? Like many managers, you’d probably say “no.” But many organizations are digital businesses and don’t realize it. That’s because digital technology now drives the success of many businesses. Yours …

Silo Smashing: Digital Darwinism

Blog post by on August 31, 2014

The digital transformation is more of a digital evolution. A transformation is defined as “a thorough change in form or appearance.” Evolution, on the other hand, is defined as “a gradual development of something.” The digital shift …

Nuances of the WCM Competitive Landscape

Blog post by on August 31, 2014

The Web Content Management landscape has changed significantly over the last five years, as large vendors have acquired smaller vendors and incorporated point functionality into broader WCM suites. Despite this, the Content Management space continues to be …

It’s not what you say – It’s how you say it

Blog post by on August 30, 2014

A wise man once said… “It’s not what you say – It’s how you say it”. A recent survey by written communications agency, Stratton Craig, revealed that ‘lack of information’ is the biggest turn-off for users when …

6Sense Finds B2B Prospects Using Web Site Activities

Blog post by on August 30, 2014

I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. Since then, I’ve had a more detailed briefing, which clarified that their scope extends well beyond prospect lists to …