Archive | Digital Marketing

Do Multiple Authors Create Better Marketing Content?

Blog post by on July 26, 2014

I just read an interesting newsletter article titled “Copywriters: should you guarantee your clients results?” written by noted copywriter Bob Bly. I enjoy reading Bob’s writing because he usually offers opinions that are both practical and frank. …

Marketing Ops: It’s Time to Purify Your Data

Blog post by on July 24, 2014

Marketing organizations know that data is the key to unlocking marketing’s potential to drive maximum business value and create happy customers. Data-driven marketers are continually finding new ways to dissect and apply data in order to increase …