Archive | Customer Loyalty

The World’s Leading Industry For Tone Deafness

Blog post by on July 22, 2014

There isn’t a lot of love out there for financial services companies. This was underscored most recently with the release of The Reputation Institute’s annual survey of consumer perceptions.  For quality of reputation, financial services came in …

Kimpton Karma: Good Data Going Full Circle

Blog post by on July 22, 2014

When a person’s actions decide the fate of future existence, we call it Karma. When the sum of a company’s data is used to improve the future existence of both its customers and itself, we can call …

15 questions to deliver easier customer experiences

Blog post by on July 21, 2014

Our firm recently published an interesting B-to-B focused report on the importance of making it easy for your customers to do business with your company. The report, The Value of Making it Easy detailed the customer interactions that …

Why Loyal Customers Expect You to Collect Data

Blog post by on July 20, 2014

Customers expect you to collect their data. That’s half the reason they sign up for a loyalty card. They swipe or scan it every time they make a purchase, and they receive personalized rewards, coupons and discounts, …

When loyalty programs go too far

Blog post by on July 18, 2014

Is it just me, or is it getting harder and harder to pay for items? It seems that the rise of loyalty programs has extended the checkout process in all types of activities.  I used to swipe …