Archive | Customer Loyalty

Changing the choice context can change the game

Blog post by on July 29, 2014

I saw a number of presentations from various UK startups in the last few weeks and one really caught my attention. Playmob is a startup focused on linking charitable giving to the purchase of game items/actions.  When …

Psychology of customer defection in a digital world

Blog post by on July 25, 2014

Customers who are dissatisfied with your service and don’t feel listened to are increasingly using social media to voice their complaints publicly. They aim for a high reach and a fast response. Organisations are generally using social …