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Archive | Customer Loyalty

Why Smart Loyalty Programs Focus on Retention

Blog post by on August 22, 2014

It’s a common phrase in marketing and in business: market expansion. It’s undeniable that generating new customers is paramount in building a successful business. However, such a narrow focuses overlooks a more important point: to increase market …

Does Your Company Deliver on Its Basic Promises?

Blog post by on August 20, 2014

Every company has basic promises they make to their customers.These aren’t measures of extraordinary delight. They aren’t the stuff of legend. A basic promise won’t garner your company a viral YouTube video or a million Facebook likes.They’re …

Tossing Loyalty a Bone, or a Rolling Stone

Blog post by on August 19, 2014

Ask anyone to name the first concert he or she attended, and you will be in store for a lush tale, one complete with a well-planned wardrobe, the stage engineering, the opening chords and the multiple encores. …

Five Great Ways to Drive Brand Engagement

Blog post by on August 15, 2014

Every year, millions tune in to the PGA Championship, where golf’s finest duke it out on the green and golf enthusiasts cheer the winners and sometimes, even the heartbreaking losers. Last Sunday, Scotland’s Rory McIlroy won his …

Consumer trust, key to repeat business

Blog post by on August 12, 2014

History shows that businesses often rebrand because of financial instability. Take one of the most well-known brands in the world today. In 1997, Apple was veering dangerously close to bankruptcy. In 2012 it was cheaper to buy …