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CustomerThink
Editor’s Pick
Engagement
Digital Marketing
Sales Performance
Service and Support
Social Business
Experience
Customer Journey
Customer Loyalty
Customer Strategy
Omnichannel
Personalization
Voice of Customer
Technology
Contact Center
Customer Analytics
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Chief Customer Officer
Employee Engagement
Innovation
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Page 75
Article
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End-User Metrics Illuminate the Root Cause of Corporate Performance Shortfalls
Lori Wizdo
-
October 22, 2007
Measuring Only Marketing Activities Won’t Reveal the Return on Marketing Investment
Laura Patterson
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October 22, 2007
IKEA: A Branded Experience Is More Important Than Customer-Centricity
Sampson Lee
-
October 15, 2007
How Effective Is Your PR? Media Impressions Can’t Give You the Whole Picture
Laura Patterson
-
October 15, 2007
For Top Performance, Connect the Dots Between CRM and Sales Compensation
Christopher Cabrera
-
October 15, 2007
Bolster Your First-Caller Resolution Metrics by Linking Agents to Customers
Jodie Monger
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October 15, 2007
You’re Measuring What?! Why Marketing and Sales Metrics Aren’t Customer-Aligned
Dick Lee
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October 8, 2007
Fish or Cut Bait? Win-Lose Sales Metrics Can Help
Mike Ehrensberger
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October 8, 2007
The Roots of Predictability Are in a New Generation of Marketing Metrics
Lane Michel
-
October 8, 2007
Find the “Ultimate” Loyalty Metric to Grow Your Business
Bob Thompson
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October 1, 2007
Your “Core Score” Can Reveal the Health of Your Brand–and More
Deb Rapacz
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October 1, 2007
Turn Every Contract Into Cash
Michael Torto
-
October 1, 2007
Make Both an Emotional and Rational Appeal to Your Customers: Inside-Out and Outside-In Commitment and Advocacy
Michael Lowenstein
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September 24, 2007
Know Your Customers’ Wallet Share to Retain the Best Customers
Laura Patterson
-
September 24, 2007
Does the Ultimate Question Work for Loyalty? My Experience Says Yes
Kevin Turner
-
September 24, 2007
Engage Your Customers Emotionally to Create Advocates
Colin Shaw
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September 17, 2007
Don’t Just Hawk Loyalty, Sell a Full-Rounded Product
Howard Schneider
-
September 17, 2007
Six Stages of Customer Loyalty and How to Leverage Them: Anchor Clients and Win–and Keep–Advocates
Jill Griffin
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September 17, 2007
To Reach the Pinnacle of the Loyalty Ladder, You Must Have Advocates
Paul Greenberg
-
September 10, 2007
The Bride Isn’t the Only Customer: How David’s Bridal Broadened Its Loyalty Focus
Scott Rogers
-
September 10, 2007
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