In the age of Social Media, there is some confusion over which platforms, tools and services can be utilised for business, and what is just best left alone.
There has been a mix of good and bad reviews around using Twitter as a business tool. Is it the right place for a brand to join in the ‘conversation’? Or is it just a bunch of people talking about what they had for lunch? Twitter has some great successes (such as Best Buy’s Twelpforce) and some failures (see Habitat UK).
Social Media Today has posted an insightful review of how organisations can use Twitter for business. Whether its driving customer retention, implementing a loyalty scheme or improving your customer service there should be an option for you. One of the key points Sean Nelson highlights is planning your Twitter strategy. What sort of Customer Experience do you want your followers to receive when they engage with your brand on Twitter? What are your goals, and how will you measure them?
Check out the original post here for a full review on how to prepare your business for Twitter
