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Business Secrets: How to Make Your Customer Reviews Benefit You

Hannah Whittenly | Dec 28, 2016 73 views No Comments

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Customer reviews are increasingly important for businesses. People searching for your type of business are now likely to look you up online and one of the first things they’ll notice are your reviews. Bad reviews or a lack of reviews will put you at a distinct disadvantage relative to your competitors. Let’s look at some of the best ways to get customer reviews to benefit you.

Include as Much Information as Possible

The more details customer reviews include, the more helpful they are. A review that only includes initials looks suspicious and people will wonder if it’s even a real person. Full names are more believable. If the customer includes a photo, people have a face to go with the name. Customers with websites may include their URLs, which provides additional proof of their identity. Request that reviewers include as much information as possible.

Respond to All Reviews

If you want to encourage customers to leave reviews, always respond. Whether someone leaves a review on your website or on a site such as Yelp or Angie’s List, always take the time to respond. If it’s something negative, a thoughtful response can often help to solve the problem and get the customer to revise the review. When people leave positive reviews, show your appreciation by thanking them. This encourages more customers to leave reviews.

Publish Reviews on Your Website

Publishing positive reviews on your website ensures that people who find your website will immediately see that you have satisfied customers. Place these reviews in a prominent place on your site. For example, if you offer home services you might publish reviews from happy customers right on your home page just like Rooter Pro Plumbing does.

Monitor Review Sites Carefully

In order to make the most of your reviews, it’s essential to be aware of them. Make sure you know all of the sites where people are able to leave reviews about your business. Using a reputation management service can help with this. At the very least, you should set Google Alerts for your business name. Keep in mind that different customers will leave reviews in different places, so it’s essential to monitor all sites.

Include Reviews in Emails

Another way to make use of your reviews is to share them in promotional emails to your customers and prospects. If you have an email list, it makes sense to include testimonials to provide social proof for your business. Placing a review in a noticeable place in the email is a good way to get readers to find out more about your services.

Every business today can benefit from positive customer reviews. Once you get reviews, make sure they’re seen by as many people as possible. Publish reviews or excerpts wherever you are active online. This lets you get more leverage from each review.

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