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Referral business is a cornerstone of many successful companies. Word-of-mouth referrals from a friend or family member may instantly put your company ahead of the competition in the customers’ eyes. More than that, you may have to pay little or nothing to enjoy the benefit of these leads. However, you may be wondering what steps you can take to generate more referral business from your many satisfied customers.
Build Loyalty and Trust
In most cases, individuals will not refer a company or an individual to friends and family members unless they had a good experience and feel that it is likely that others may enjoy this same type of experience. One way to accomplish this is by focusing on building trust and loyalty with your established clients. For example, the Davis Driver Group actively works to satisfy each customer’s needs fully and to ensure as smooth of a real estate process as possible, and they enjoy a steady stream of referrals.
Provide Amazing Customer Service
In many cases, customers will not think about referring others to your business if you simply provide adequate service. You may need to go above and beyond to be memorable to them in a positive way. Look for small and meaningful ways that you can go the extra mile to ensure that your customers have an amazing overall experience.
Ask for Referrals
While asking for referrals may sound obvious to some people, many professionals fail to take this step. They may feel this is too pushy or forward. However, when you directly ask satisfied customers to tell others about you, they will make this mental connection in their head. In fact, they may instantly think about others who may specifically have a current need for your products or services, and they may pick up the phone as soon as possible to tell them about your business.
Offer Special Discounts for Referrals
Many businesses offer special discounts or other offers to clients and customers who directly refer them to others. This may be a free month of service, a modest account credit or some other attractive benefit. These incentives may encourage your customers to actively advertise or market your company to others with the hope of receiving your special offer for referral business.
Without taking these steps, you may periodically receive a referral. However, if you want to see a dramatic increase in your referral business, consider implementing some or all of these ideas in your future efforts.