Brief, Good Article on Demos Done by John Chambers

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Here is an article by Carmine Gallo about John Chambers’ demos, as prepared and supported by Jim Grubb (Cisco’s Chief Demo Officer…):

http://www.businessweek.com/smallbiz/content/feb2009/sb20090210_425196.htm?campaign_id=yhoo

A few good ideas and an easy read.

For other information and articles on demonstration effectiveness skills and methods, email me at [email protected] or visit our website at www.SecondDerivative.com. For demo tips, best practices, tools and techniques, join the DemoGurus Community Website at www.DemoGurus.com or explore our blog at http://greatdemo.blogspot.com/.

Peter Cohan
Have you ever seen a bad software demonstration? Peter Cohan is the founder and principal of Great Demo!, focused on helping software organizations improve the success rates of their demos. He authored Great Demo! - how to prepare and deliver surprisingly compelling software demonstrations. Peter has experience as an individual contributor, manager and senior management in marketing, sales, and business development. He has also been, and continues to be, a customer.

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