Scroll on your favorite social media channel and you can surely see several videos instantly. While looking at those videos, you will notice some user-generated content, but there are also videos which various brands uploaded that feature their products or services.
Today, if there’s another strategy that marketers should utilize, it is no other than the so-called “video marketing.”
What’s with video marketing?
Humans are highly-visual creatures. Most of the time, we respond better to images or videos than to plain text alone. Given in figures, a research suggests that our brain can process visuals 60,000 times faster than text.
It doesn’t end there. Each time we try to remember something, a picture usually comes into our mind rather than the words associated with it. Visuals — particularly videos — stimulates our senses. With our sense of sight and sense of hearing working together with our brain, it can evoke an emotional response or appeal to our interests. In return, it can trigger us into action — or even a deep recognition of past events.
This reality opens opportunities to marketers to create deeper connections with their audience through video marketing.
This digital marketing strategy grows rapidly because of its capacity to bring ideas into life. It is a very powerful way of storytelling which, as mentioned before, evokes an emotional response. It’s either their audience can relate to it or it would make them want to get or experience what they have just watched. Video marketing is also an effective way to cultivate in the minds of customers the message of your brand.
Accordingly, a Forbes article titled “The Growth Of Video Marketing And Why Your Business Needs It,” emphasized that if businesses don’t evolve with the times, they will die out. In other words, you are missing out on a great opportunity if you won’t maximize the power of an effective video marketing.
The impact of video marketing to traffic, clicks, and followers
While blog articles are very powerful tools used in getting traffic to your website, nothing can compare to the power of video content when it comes to social media. In fact, in the same Forbes article mentioned above, it was revealed that “by 2019, online content will consist of 80 percent video marketing, and mobile consumption of video content continually rises by 100 percent annually.” There is also a 41 percent increase in traffic through web searches if companies utilize video marketing as compared to those who don’t include video in their content strategies.
Because of a great video’s ability to attract lots of audiences, you can acquire more followers, therefore, leading to higher clicks.
The revenue growth of marketers who use video content is also 49 percent faster compared to those who were not, according to Aberdeen. With that, there is no wonder that 51.9 percent of marketing experts agreed that video offers the best return on investment.
But as you create your own video content, you should always keep this in mind: produce authentic content that will leave a positive, lasting impact on your audience. Remember that as the number of videos increases, the attention of your audience becomes more divided. Make sure that it will stand out from the rest.
Investing in video marketing is sure worth it — as long as you do it right.