Industry leader launches new AI-powered platform that elevates the employee experience and helps brands engage their frontline to deliver truly exceptional customer experiences
TORONTO and NEW YORK—June 26, 2019: Bond Brand Loyalty, a global, marketing and customer-experience company, has launched the next evolution in employee and customer experience: SynapzeCX. Using real-time performance insights and AI-powered loyalty mechanics, SynapzeCX enables and empowers the frontline to deliver an exceptional customer experience and drive business outcomes.
The link between engaged employees and customer experience outcomes is irrefutable. Yet, getting the frontline to consistently deliver the right experience at every customer interaction is a challenge for brands. SynapzeCX allows companies to engage, teach, motivate and measure impact in ways that meet the unique needs of channel partners and employees.
“A workplace culture that fosters a great customer experience is one that focuses on the most important representation of your brand: your people,” says Bob Macdonald, president and CEO of Bond Brand Loyalty. “Using best-in-class technology, SynapzeCX allows brands to build greater bonds with their frontline employees, so they can, in turn, deliver exceptional experiences for customers.”
A New Model for Employee Engagement
SynapzeCX is part of Synapze, Bond’s proprietary suite of best-in-class technology platforms. Unlike typical eLearning platforms, SynapzeCX uses measurable performance metrics, such as sales, customer satisfaction and NPS scores, to recommend training and coaching in real time. SynapzeCX also allows companies to create personalized and adaptive learning content that delivers high-impact communications and provides brands with real-time insights on the KPIs that matter most to them.
Bond identified a gap in the marketplace, noting that existing learning and communications technologies were dated and didn’t fit with the needs of today’s employees. Companies often forget that employees are consumers, too, and they also expect to engage with content and brands in meaningful, personalized and convenient ways. Existing learning platforms don’t consider this, and employees must go to a multitude of places to learn, get up-to-date information and see how they are performing.
SynapzeCX is multi-tenant, multi-lingual, multi-national, multi-brand and modular – providing employees with one comprehensive engagement hub. This next-generation, platform applies loyalty mechanics – a true driver of human behavior – to the employee, delivering proven behavioral and business results.
“SynapzeCX builds on Bond’s unique and comprehensive approach,” says Macdonald, “using human-centered design, data science and loyalty mechanics to create meaningful impact. Culture is a brand’s strongest differentiator and hardest for competitors to replicate. So investing in your people through a differentiated, brand-aligned learning experience is critical to driving revenue growth, profitability and loyalty.”
About Bond Brand Loyalty
Bond is a global, customer experience, marketing, management and measurement company that specializes in building brand loyalty for the world’s most influential and valuable brands. Our mission is to make marketing more rewarding for customers, richer and more resilient for brands and to deliver profitable business outcomes for our clients. We build measurable, authentic and long-lasting relationships through a combination of services that includes loyalty solutions, customer experience design, marketing research, customer analytics, live brand experiences and proprietary technology platforms. Bond has been recognized as a Best Managed Company for the second year in a row. Visit our website, follow us on LinkedIn and Twitter, or contact us at 1-844-277-2663.