Yet as companies employ better metrics they are finding that that a significant majority of marketers were investing more to increase their social media presence across different platforms while also increasing the frequency of content published. A plurality said “they would invest in better integration of social marketing into other marketing initiatives” while working towards better integration of social marketing throughout their organizations.
Attempting to bridge the foregoing gap is enterprise collaboration and community software company, Telligent. The company recently announced two new software developments called Telligent Community 7.0 and Telligent Enterprise 4.0 where Telligent 7.0 is touted as being able to “evolve customer service from a cost center into a revenue driver” while Telligent Enterprise 4.0 will “empower employees to better know, engage and serve customers. Combined, the latest releases provide a complete, 360-degree view into social customer experience.”
At a broader systemic level Telligent also claims to address the issue raised by eMarketer wherein “services integrate social throughout the workplace. You can add social engagement to enterprise systems for document management, human resources, ERP and other point solutions; pull information from these systems for broader viewing; and even connect employee social networks with external, customer and partner-facing communities.” Other innovators will surely follow and bring about a comprehensive social media platform that gets at the nub of the problem: revenue enhancement by optimally meeting customer expectations
Whether yours is a huge corporation or a small mom-and-pop business, you cannot overlook the use of social media as an integral part of your local internet marketing plan. These days, everyone uses the internet to find companies, referrals, and new products to try. If you’re not harnessing that power to your full advantage, you might be missing out on revenue.