Rain Today, a top online source for people who sell services, just selected their Best Books of the Decade for marketing and selling professional services.
I’m excited that Selling to Big Companies was included in their Best of 2000-2009 list. Here’s what they say about it:
“This book, named one of eight sales must-reads by Fortune, will help you target accounts, find decision makers, create a value proposition, craft voicemail messages, and get meetings.”
If you sell professional services, check out these other
Best Books of Decade. I highly recommend them.
- All for One, by Andrew Sobel
- Good to Great, by Jim Collins
- Groundswell, by Charlene Li & Josh Bernoff
- Guerrilla Marketing for Consultants, by Jay Abraham
& Mike McLaughlin - Lead Generation for the Complex Sale, by Brian Carroll
- New Rules of Marketing & PR, by David Meerman Scott
- Professional Services Marketing, by Michael Shultz & John Doerr
- Purple Cow, by Seth Godin
- Selling to Big Companies, by Jill Konrath
- Rain Making, by Ford Harding
- The Trusted Advisor, by David Maister, Charles H. Green
& Robert Galford - Winning the Professional Services Sale, by Mike McLaughlin
- Writing White Papers, by Michael Stelzner
- Strategy & the Fat Smoker, by David Maister
