Let’s have a look at the mobile app uninstall rates reported by major businesses. DazeInfo has reported that 75% of users uninstall an app within 90 days. Business Insider reports gaming apps have highest uninstalls, and 24% of users abandon an app just after using it for the very first time as per the reports by the Localytics. The figures are quite alarming, which brings us to the conclusion that apps having poor interface, design, and user-experience are never going to survive in this tough mobile app world.
So how will you ensure that your app uninstalls rates are decreasing? Or app install rates are enriching day by day? The key is to design your app as per users’ needs, keep the end goal (obvious in the favor of the business) in the mind, and deliver a great user experience through the application. There are other demanding points that need equal attention! Here is more on other critical points.
Have a Look At the Drop-off Points
There can be a variety of reasons your users are not liking your application. These points help you figure out the reasons users are not happy with your app. As an app publisher, it is important for you to take all these drop-offs into the account to figure out where you are going wrong and what you can do about it. The drop-offs may differ from an app to another. Maybe your app interface is not easy to browse through or maybe the app logo doesn’t seem to do its job appropriately. There can be a variety of reasons that you need to monitor, take into your account and solve the same to bring a pause to the app uninstall rates.
Using All Available channels
One of the best tactics to stop app uninstall rates is to meet the user’s expectations and give them reasons to re-engage in the app through different channels. As a marketer, you need to utilize all the available channels including push notification, email marketing, social news feed and more to continuously remind the users about the app. Keep in mind to propel users in order to come to your platform frequently. Each of these channels is important when it is about engaging the users over the platform. A personal push message would help to double the retention rate that is of course in the favor of the application.
Keep Improving the Functionality
It is important now than ever to keep your app functionality improve for better. Your product should not only be useful, it should be functional, free from bugs, must perform extraordinarily and one very important point it must offer more than what other apps in the similar niche are providing. And, the best way to keep an eye on all these metrics is to regularly update your application. Your app must offer some unique functionalities. Popular applications update at least once in a month in order to fix the bugs, improve functionalities and add new feature to the interface. Monitor your users’ behavior and start updating your app at least once in a month.
Add Value In Notification & Send It At The Right Time
Push notifications can prove to be so much useful provided they offer value to the customers. The best alerts are those that do not irritate the users. Remind users about the app but never irritate them with such notifications. The time of the day is also important to consider when you are sending these notifications. Try to be as much specific as possible when you are sending these notifications And, the fact that no one likes their phone beeping all this notification another reason to keep in the mind while sending this notification to the users.
The bottom line is only the customers are going to decide the fate of your application. And, you really can’t predict the movement of the customers. So, the key is to offer value through your app in order to add more to the app install rates. Make your product so much excitement with additional feature and functionality that users would love to visit it frequently. Following the above-mentioned tips can help you keep your app on the radar.