#7 in the Green Goldfish Project – Umpqua Bank
Taken from a comment by employee Heather Primeaux:
We are given and encouraged to use 40 hours of paid time each year to volunteer (which I can and do use to volunteer at my kids’ schools and for field trips).
Here’s a YouTube video to provide a little background on Umpqua:
Marketing Lagniappe Takeaway: Smart move. A community bank should make a point to give back to the community.
Today’s Lagniappe (a little something extra) – According to Wikipedia, South Umpqua State Bank was formed in 1953 in Canyonville, Oregon, with six employees. It was started by a group of people working in the timber-logging business who wanted to create a means for their loggers to cash their payroll checks.
What is the Green Goldfish Project?
The Green Goldfish Project is a quest to find 1,001 examples of marketing lagniappe for employees. Happy employees = Happy Customers. A green goldfish is the little signature extras given to employees. They help differentiate a company, increase employee retention and drive positive word of mouth.
What’s Your Green Goldfish?
