B2B Marketing Key 2 (of 6) – “Entertain”


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Who made the law that BtoB marketing has to be deadly dull?

Seems that 9 out of 10 B2B marketing campaigns are (yawn) bloody awful.

It doesn’t have to be. If you want to stand out, let your hair down and let your “freak flag fly.” (credit to CSNY)

What to see how a few smart marketers embraced “Entertain?”

Here are 4 great examples of entertaining content.

  1. Juan Eloqua by Eloqua (Great coffee beans = great marketing)
  2. Suitemates by Kinaxis (Makes fun of big software firms. Very funny stuff.)
  3. You Don’t Know Jack by Marketo (Fun, interactive online game)
  4. Captain Inbound by HubSpot (Cartoon series)

Did you know that the four companies in this example all have one thing in common? They are growing very fast in a terrible economic climate.

I have just one question for you.

Why can’t you be entertaining?

What do you think? Why don’t more businesses create fun and entertaining content? We love comments and people who share our content via the links below. Thanks! Tune in next Tuesday for marketing key 3.


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