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Andrew Worob

Andrew Worob
PR at Sunrise
Andrew is a PR and digital communications professional with a background as a reporter. By working in 'traditional PR' and experiencing social media networks and platforms on his own personal time for several years, he's gained a unique insight into which strategies and tactics work best to reach client objectives.

What Should Brands Do With Google+ in 2012?

The hot topic for most people in social media and technology these days is Google+. With roughly 60 million users (still unclear how many are...

The Most Important Word PR Pros Should Use More Often: “No”

This is going to be one of my shortest posts. Not because I don't have a lot of thoughts on it, but because I...

Top 10 Reasons Why Being a PR Pro is One of the Toughest Jobs You Could Have

At the risk of this post coming off as slightly depressing for anyone interested in pursuing a career in PR, I've decided to have...

Top 10 Ways to Succeed in PR

10. Embrace all of the free online resources at your fingertips. From blogs to tweetchats, and everything in between, a great PR education...

PR and Social Media Bloggers Are Educators, Not Magicians

Whether it's myself offering motivational job advice to PR pros and students, words of encouragement being delivered from Danny Brown, or insights from Jay...

Can Digital Agencies Survive as PR Agencies Move in on their Turf?

With more traditional PR agencies taking on digital work, digital-only agencies face not only more competition, but a different perception among marketers. In a 2011...

Five Social Media Lessons From Larry David

The other day, I was sitting at home watching TV and saw a new commercial promoting the upcoming season of Curb Your Enthusiasm. For anyone...

Just Because The Client Is Always Right, Doesn’t Mean You’re Always Wrong

Getting a client to agree with your counsel is often an uphill battle If you are a PR pro who's ever worked at an agency,...

Killing Someone’s Confidence Is Not How Leaders Are Made

Sometimes a manager, or even the client, needs to be sympathetic and act as a parental figure in certain situations. Every once in a while...

Don’t Be Afraid To Tell Your Client If Their Idea Sucks

We've all been there before. Whether it's a new business presentation or a meeting at the beginning of the year where the client tells...

Don’t Waste Your Time (and others) By Publishing Crap

In terms of article titles, this is about as risque as I get. Perhaps I was inspired by a few of Danny Brown's recent...

There Is No Such Thing As An “Expert”

A few weeks ago I attended the Social Commerce Leadership Forum and during the introduction the sponsor asked the audience of 75 a...

Brands Should Focus On More Than Just The Size Of Their Fanbase

We've all heard the expression Rome wasn't build in a day. Well, neither was a Facebook or Twitter following. Over the past several years, the...

Frustrated With A Client? Sometimes it Helps to Put Yourself In Their Shoes

Have you ever experienced one of the following? 1. Your client doesn’t respond to an e-mail 2. A voicemail you left your client on Monday…

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