Andrew Worob
PR at Sunrise
Andrew is a PR and digital communications professional with a background as a reporter. By working in 'traditional PR' and experiencing social media networks and platforms on his own personal time for several years, he's gained a unique insight into which strategies and tactics work best to reach client objectives.
The hot topic for most people in social media and technology these days is Google+. With roughly 60 million users (still unclear how many are...
This is going to be one of my shortest posts. Not because I don't have a lot of thoughts on it, but because I...
At the risk of this post coming off as slightly depressing for anyone interested in pursuing a career in PR, I've decided to have...
10. Embrace all of the free online resources at your fingertips. From blogs to tweetchats, and everything in between, a great PR education...
Whether it's myself offering motivational job advice to PR pros and students, words of encouragement being delivered from Danny Brown, or insights from Jay...
With more traditional PR agencies taking on digital work, digital-only agencies face not only more competition, but a different perception among marketers. In a 2011...
The other day, I was sitting at home watching TV and saw a new commercial promoting the upcoming season of Curb Your Enthusiasm. For anyone...
Getting a client to agree with your counsel is often an uphill battle If you are a PR pro who's ever worked at an agency,...
Sometimes a manager, or even the client, needs to be sympathetic and act as a parental figure in certain situations. Every once in a while...
We've all been there before. Whether it's a new business presentation or a meeting at the beginning of the year where the client tells...
In terms of article titles, this is about as risque as I get. Perhaps I was inspired by a few of Danny Brown's recent...
A few weeks ago I attended the Social Commerce Leadership Forum and during the introduction the sponsor asked the audience of 75 a...
We've all heard the expression Rome wasn't build in a day. Well, neither was a Facebook or Twitter following. Over the past several years, the...
Have you ever experienced one of the following? 1. Your client doesn’t respond to an e-mail 2. A voicemail you left your client on Monday…