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Martin Powton

Martin Powton
I have over 13 years' experience in digital marketing and am interested in all areas of marketing, customer experience and employee wellbeing.

How To Reduce Bias In Your Recruitment Process

Source: Ecruit Every company wants to hire the best possible talent but unconscious bias might be getting in the way. We take a look at...

5 Ways To Motivate Your Remote Team

Source: iamYiam As the world of work changes, more of us are now working from home. This changes the company dynamic and requires a re-think...

How To Look After Your Employees In 2021

Source: iamYiam The landscape of employee wellbeing and benefits has been changed forever, so moving forward how can your organisation take better care of your...

Millennials Demand More Wellbeing Support From Employers

Source: iamYiam Many people feel their employers could do more to support their mental and physical wellbeing, but Millennials are standing up and demanding more....

Presenteeism: The Elephant In The Room

Source: iamYiam Presenteeism’s impact on productivity is 12 times greater than absenteeism but it is still a relatively unknown issue. What exactly is presenteeism and...

5 Ways To Avoid Burnout at Work

Source: iamYiam Burnout is a severe stress condition that leads to physical, mental and emotional exhaustion. It can affect anyone but there are a number...

5 Ways To Improve Your Customer Effort Score Surveys

Source: Wizu If customers are having a hard time getting their questions answered they will switch to a different provider, so it is essential you...

Customer Effort Score or Customer Satisfaction?

Source: Wizu Introduction To Customer Effort Score Customer Effort Score is a popular metric used to measure customer service satisfaction using one single question. The…

What is Customer Effort Score?

Source: Wizu Customer Effort Score is a metric that customer service teams often use to understand and evaluate how easy customers thought it was to...

What Exactly Is Voice of the Customer?

Source: Wizu The fact that you are reading this article means it is more than likely you have come across the phrase ‘Voice of the...

The Art of Conversational Surveys

Source: Wizu Hopefully the fact you are reading this article means you already understand what conversational are and why they are so much better than...

How To Turn Survey Responses Into Actionable Insight

Source: Wizu Finding out if your customers are happy is a pretty simple process. Getting to know the reasons why they are happy, or more...

How To Use AI Powered Chatbots To Measure Employee Engagement

Source: Wizu Measuring employee engagement is a tricky but hugely important part of any business. When conducting a company-wide employee engagement survey, it is vital...

How To Map The Emotional Journey Of Your Customer Experience

Source: Wizu Emotion plays an integral part in any customer journey with customers going through a range of positive and negative emotional reactions. To offer...

Conversational Surveys: An Introduction

Source: Wizu Customer feedback. Every company needs it. Every customer has an opinion. So how do you go about collecting it? Well usually the best...

Survey Respondent Experience – Let’s Talk About the Elephant in the Room

Source: Wizu Customer experience is the hot topic right now with more and more companies claiming they are putting the customer at the centre of...

How To Use Text Analytics To Improve Customer Experience

Source: Wizu A customer’s experience is very much a qualitative and emotion based experience. So why are companies so obsessed with turning this into a...

8 Ways To Use AI Powered NPS To Improve Your Business

Source: Wizu Net Promoter Score is a core KPI at many organizations. It is simple to measure and its findings can be used to indicate...

How Artificial Intelligence Can Transform Your NPS Surveys

Source: Wizu Introduction to NPS Net Promoter Score (NPS) is used to measure the loyalty of a company’s customer relationships. It is used by many…

The Holy Trinity of Customer Experience – Connecting Leadership, Employee and Customer Feedback

Source: Wizu Chicken or the egg? There has been a growing trend over recent years of experts declaring that the ‘customer comes first’ days are…

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