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Will Carter

Will Carter
Will Carter is a manager at ZS in Chicago and a leader in the firm's customer experience and voice of customer practice. Will's areas of expertise include B2B and B2C customer insights and customer experience analytics, voice of customer programs, marketing strategy, qualitative and quantitative customer research, opportunity assessment, and market segmentation. He holds an MBA from Stanford's Graduate School of Business, and graduated as valedictorian from the College of William & Mary with a B.A. in psychology and marketing.

Designing for Growth: How to Bring Design Thinking Into Your Customer Growth Strategy

I’m left-handed, musically inclined and emotionally expressive, but I’m also an analytically oriented consultant who spent my childhood geeking out over logic puzzles. Perhaps...

Moments That Matter: Guideposts for Your Customer-Centric Growth Strategy

This post was co-authored by Sarah Rahman. Imagine that you’ve been tasked with improving customer experience. You have several experience improvement initiatives in progress and...

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