Vince Jeffs

Are CX pros guilty of brain hacking?

Source: http://blog.meraevents.com/2015/01/12/brain-hack-psychology-workshop/ If you have a smartphone, laptop, tablet, or all of the above, it’s no longer a question if you’re addicted to being online, it’s a question if you recognize the problem and are in control of it. And if you don’t have...

If humans want a “Human Touch,” how will AI in CX succeed?

According to the Chinese calendar, 2016 was the year of the monkey, but in technological terms, it felt more like the year of a silicon-based animal named “Chat Bot.” And 2017 is shaping up to be the year of an even more amorphous...

Customer Engagement – From BI Guesswork to Prescriptive AI

Customer Engagement approaches, and the technology used to enable them, have evolved immensely over the last 25 years. Two distinct eras define this period, as well as a major technological shift to real-time systems with AI feedback loops. The BI Guesswork Era During the advent...

3 Tips to Drive Business Value with CX – Fortified with REAL AI

With a first name of “Artificial,” AI has certainly entertained us with its virtual possibilities. Stories of wholesale disruption by robots and fully automated lives make for good movie material, but as of yet, AI hasn’t dominated the marketplace, consumer experiences, or business...

AI in CX: Real or Superficial Intelligence?

By all accounts, 2017 has ushered in the dawn of the newest Artificial Intelligence (AI) era. Most technology hype cycles follow typical paths, quickly shooting up, often followed predictably thereafter by a meteoric reentry to reality. Typically, the entire flight takes place over...

Rise of Machine Marketers – Transforming CX

Machine marketers are smarter marketers, always using machines for advantage. But this isn't new. Image source: http://blog.datumbox.com/datumbox-machine-learning-framework-0-6-1-released/ Direct marketing was born out of the ability to exploit addressable media as the way to garner feedback on whether their enticements were working. Catalogs and snail...

Artificial Intelligence 2017 – 5 things NOT to underestimate

Here are 5 things you will undoubtedly underestimate about Artificial Intelligence (AI) in 2017 Image source: http://www.simplysyndicated.com/5-the-outer-limits/ “We are Now Controlling the Transmission” If you aren’t familiar with the 60’s TV series “The Outer Limits” you need to watch this intro (its 58 seconds long).…

Mind your P’s & Q’s for Balanced Marketing

Let’s not pretend the four P’s of marketing are dead, useless, or outdated. They aren’t. You still have to price your product or service and promote it in the right places. These age-old marketing corner stones are as important today as they...

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