Vince Jeffs
Vince is a Senior Director for Product Strategy in Marketing & CX at Pegasystems. He has spent over 30 years as a product manager, consultant, and analyst in Marketing Technology. He works with enterprises to bring value to their customers by effectively using technology to improve customer experience. He has also been with IBM, Unica, SAS, and various Marketing agencies, and is a certified Professional Direct Marketer. Vince has spoken, blogged, and written on hundreds of Marketing technology topics. He is a proud alumnus of Georgetown University and the University of Maryland.
The new battleground for CX in business is digital convenience, and those that use AI and automation technologies judiciously to provide seamless, one-to-one omni-channel...
Let’s face it. No one sets out to botch something up or fall short of reaching a goal. When marketing automation was...
If you got wedged under a rock in 2017, it may be both a blessing and a curse that you missed the CRM AI...
Real-Time Interaction Management (RTIM) delivers personalized experiences to people. Earlier this year, I signed up for a points program with a large hotel chain, and...
Source: Exploration of Saturn’s Moon’s by Kacper H. Kiec As a Marketer, when you craft successful promotions, you’re especially proud of their creative aspects And...
Thirty years ago, when I unpacked my first computer, a Commodore 64, rigged it to my 13-inch tube TV, and wrote my first program,...
Lately, if you’re like me and enjoy following the AI CX narrative (even if just for grins & giggles), you’re inevitably sucked into philosophical...
When we’re on journeys, we often encounter decisive moments, and how fast we get accurate and relevant information and the decisions we subsequently make...
Source: http://blog.meraevents.com/2015/01/12/brain-hack-psychology-workshop/ If you have a smartphone, laptop, tablet, or all of the above, it’s no longer a question if you’re addicted to being online,...
According to the Chinese calendar, 2016 was the year of the monkey, but in technological terms, it felt more like the year of a...
Customer Engagement approaches, and the technology used to enable them, have evolved immensely over the last 25 years. Two distinct eras define this...
With a first name of “Artificial,” AI has certainly entertained us with its virtual possibilities. Stories of wholesale disruption by robots and fully...
By all accounts, 2017 has ushered in the dawn of the newest Artificial Intelligence (AI) era. Most technology hype cycles follow typical paths, quickly...
Machine marketers are smarter marketers, always using machines for advantage. But this isn't new. Image source: http://blog.datumbox.com/datumbox-machine-learning-framework-0-6-1-released/ Direct marketing was born out of the ability...
Here are 5 things you will undoubtedly underestimate about Artificial Intelligence (AI) in 2017 Image source: http://www.simplysyndicated.com/5-the-outer-limits/ “We are Now Controlling the Transmission” If you…
Let’s not pretend the four P’s of marketing are dead, useless, or outdated. They aren’t. You still have to price your...