Vince Jeffs

Customer Engagement – From BI Guesswork to Prescriptive AI

Customer Engagement approaches, and the technology used to enable them, have evolved immensely over the last 25 years. Two distinct eras define this...

3 Tips to Drive Business Value with CX – Fortified with REAL AI

With a first name of “Artificial,” AI has certainly entertained us with its virtual possibilities. Stories of wholesale disruption by robots and fully...

AI in CX: Real or Superficial Intelligence?

By all accounts, 2017 has ushered in the dawn of the newest Artificial Intelligence (AI) era. Most technology hype cycles follow typical paths, quickly...

Rise of Machine Marketers – Transforming CX

Machine marketers are smarter marketers, always using machines for advantage. But this isn't new. Image source: http://blog.datumbox.com/datumbox-machine-learning-framework-0-6-1-released/ Direct marketing was born out of the ability...

Artificial Intelligence 2017 – 5 things NOT to underestimate

Here are 5 things you will undoubtedly underestimate about Artificial Intelligence (AI) in 2017 Image source: http://www.simplysyndicated.com/5-the-outer-limits/ “We are Now Controlling the Transmission” If you aren’t familiar...

Mind your P’s & Q’s for Balanced Marketing

Let’s not pretend the four P’s of marketing are dead, useless, or outdated. They aren’t. You still have to price your...

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