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Vivek Jaiswal

Vivek Jaiswal
I am the founder and CEO of Customer Guru, a boutique customer experience consultancy based in India. We are committed to building a happier customer base for our clients in all industry segments. I bring extensive industry experience in implementing NPS® in major global brands. I believe that the path to sustainable organic growth for any business is only by delivering exceptional customer experience.

Inspiration from the 90’s – The Experience Economy

This blog was originally published here. Martin Luther King Jr. rightly said, “We’re not makers of history. We are made by history.” In our previous...

Your website is your shop, look around – do you think customers will buy from your shop?

This blog was originally published here. All of us browse online for products. But, why do such few online shoppers convert to purchasers? In other...

Getting Ready for AI – The Next Digital Frontier!

Artificial Intelligence (AI) is predicted to be one of the next big digital disruptions. According to a PWC report, the big question is how...

How will AI redefine customer engagement?

Customer experience is the next competitive battleground. It’s where businesses are built or lost. - Tom Knighton Just a few years back, customer interactions were…

How did the SaaS market perform in 2018?

This article was originally published here. If you are building a SaaS product, you ought to be interested in this! Software as a Service (SaaS)…

Using NPS to grow a SaaS business

This blog was originally published here. We all know that one crucial factor for the success of a SaaS business is its cumulative revenue growth....

What is a good Net Promoter Score for SaaS?

This story is a version of a post published here. What is considered a good NPS in the SaaS industry? Over the years, various companies…

Net Promoter Score Essentials For SaaS Businesses

This story is a version of a post published here. Here is the complete guide on Net Promoter Score for SaaS businesses Ever since Marc…

10 simple tips to use NPS more effectively in healthcare

This story is a version of a post published here. Customer experience, undeniably, is important in any business today. However, in a healthcare business, its...

Patient satisfaction survey

This story is a version of a post published here. How to use patient satisfaction survey to improve patient experience? Patient satisfaction survey is perhaps…

Using customer feedback to build the right product roadmap for SaaS

This story is a version of a post published here. The new product roadmap framework: customer feedback Today, developing a SaaS product and launching it…

How to Create an Experience that Customers Would Love to Pay a PREMIUM for!

This story is a version of a post published here. Customers today value their experience with a company a lot more than the product or...

LOVE your Customers and they will end up MARRYING your Brand!

This story is a version of a post published here. How to pave the way for customer loyalty by focusing on customer experience? Studies have…

8 Things Your Competitor can Teach You about Customer Experience

This story is a version of a post published here. What runs through your mind when you read a positive review of one of your...

Lessons on Customer Experience from the Oracle CEO, Mr. Mark Hurd

This story is a version of a post published here. I was recently watching a keynote by Mr. Mark Hurd, Co-CEO of Oracle Corporation, that...

3 reasons that completely sell the idea – Customer Experience is the NEW Marketing!

This story is a version of a post published here. At the cost of repetition, let me tell you that customer experience is the new...

Startup Success Mantra: Stay Insanely Focused on Customer Experience from Day ONE

This story is a version of a post published here. Why should startups focus on Customer Experience from day one? Startups generally have access to…

6 Most Easily Accessible ways to collect Customer Feedback

This story is a version of a post published here. Why you should be collecting customer feedback? If you would like to see your business…

Top 10 Must-haves for a Customer Centric Leader

This story is a version of a post published here. Customer centric leaders come in all shapes, forms and sizes. I’m just kidding, they aren’t...

Amazingly SHOCKING Customer Experience Story: Ritz-Carlton does it Again!

This story is a version of a post published here. Go the extra mile, it is never crowded We have shared incredible stories from around…

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