Jordan Hanson
Jordan Hanson conducts market research for Infegy, the industry's leading social media intelligence platform that empowers marketing and research professionals to gain true understanding of consumers. Between cultivating the Infegy blog and the development of new project initiatives, she works closely with ad agencies, market researchers, and consumer insight teams.
(This post originally appeared on the Infegy Marketing blog.) Good news: your agency receives an RFP to improve a brand's public perception. You have great...
(This post first appeared on the Infegy blog.) Call them what you want -- brand advocates, spokespeople, celebrity representatives, paid shills -- influencer marketing is...
I remember a time when my dad brought home his first company-provided cell phone. It wasn’t anything special, just an early brick phone. My...