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Author Archive | Vijay Dandapani

Locating customers for service

Blog post by on September 14, 2013

LBS (Location based services) have been touted for the past couple of years as a significant customer service enhancement tool with companies like Foursquare often grabbing headlines about their initiatives in this area. While the emphasis has …

Predictably irrational customers

Blog post by on September 7, 2013 Editor's Pick

That consumers’ purchasing decisions are irrational is old hat: an abundance of examples across industries attest to it. Fortunately, for marketers much of that irrationality is predictable; which could lead to rational planning on the marketing front. …

Thriving on the vine with six second marketing

Blog post by on August 24, 2013

The economics blog in The Economist carries a post entitled “praise of laziness”. The main thrust of the rumination was that “businesspeople would be better off if they did less and thought more” as there are too …

Frontier marketing: creating touchpoints

Blog post by on August 17, 2013

Slow growth if not stasis in the economies of the first world has western companies looking again in emerging markets including new frontiers within those markets. Starwood’s announcement earlier this year of situating hotels in poorly served …

The “share” economy: Consumers who sell

Blog post by on August 3, 2013

Trendwatching.com the self-styled independent and opinionated trend firm notes the rapid growth in a variety of fields where consumers also sell and coins the term “sellsumers” to describe them. The firm points out that “whether it’s selling …

Using tech to affect consumer happiness

Blog post by on July 27, 2013

The Huffington Post Canada reports on a race “to unveil the latest and greatest in futuristic finds and impress even the most tech-obsessed guest” and suggests that on the high-tech anvil are hotels that feature robots that …

Google’s ad hiccup: implications for customer service

Blog post by on July 20, 2013

The search leviathan’s revenue hiccup, which seems to have surprised just about everyone on the street, stemmed almost entirely from mobile advertising eating into its heretofore vertiginous growth in online advertising. Mobile ads have been hugely helped …

The phoenix like (re)ascent of luxury

Blog post by on July 13, 2013

Luxury and ubiquity are unlikely bedfellows if simply because luxury implicitly assures and ensures more than a degree of exclusivity. Yet, a mere 3 years after the great recession luxury is making an improbably come-back everywhere. It …

Cognitive dissonance in consumers? when less is more

Blog post by on July 7, 2013

Early this year, UC Berkeley economist and Nobel laureate, Daniel McFadden published a paper entitled “The New Science of Pleasure” in which he noted that long-held economists’ views on consumer behavior “as being driven by relentless pursuit …