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Vijay Dandapani

Vijay Dandapani
Since August 1993, Vijay Dandapani, the President and Chief Operating Officer of Apple Core Hotels, has been instrumental in the company's growth and development, including acquisitions, six hotel renovations and the implementation of state-of-the-art computer systems. A hotel industry veteran, Dandapani, is also a member of the Board of Directors for the following associations: Hotel Association of New York City, NYC & Company, NYSHTA (New York State Hospitality & Tourism Association), and the International Hotel Motel & Restaurant Show at Javits.

Locating customers for service

LBS (Location based services) have been touted for the past couple of years as a significant customer service enhancement tool with companies like Foursquare...

Predictably irrational customers

That consumers' purchasing decisions are irrational is old hat: an abundance of examples across industries attest to it. Fortunately, for marketers much of that...

Thriving on the vine with six second marketing

The economics blog in The Economist carries a post entitled "praise of laziness". The main thrust of the rumination was that "businesspeople would be...

Frontier marketing: creating touchpoints

Slow growth if not stasis in the economies of the first world has western companies looking again in emerging markets including new frontiers within...

No tall tale: pricing power by storytelling

The Harvard Business Review's blog has a post on how to raise prices (in any industry) by telling a story. A closer look at...

The “share” economy: Consumers who sell

Trendwatching.com the self-styled independent and opinionated trend firm notes the rapid growth in a variety of fields where consumers also sell and coins the...

Using tech to affect consumer happiness

The Huffington Post Canada reports on a race "to unveil the latest and greatest in futuristic finds and impress even the most tech-obsessed guest"...

Google’s ad hiccup: implications for customer service

The search leviathan's revenue hiccup, which seems to have surprised just about everyone on the street, stemmed almost entirely from mobile advertising eating into...

The phoenix like (re)ascent of luxury

Luxury and ubiquity are unlikely bedfellows if simply because luxury implicitly assures and ensures more than a degree of exclusivity. Yet, a mere 3...

Cognitive dissonance in consumers? when less is more

Early this year, UC Berkeley economist and Nobel laureate, Daniel McFadden published a paper entitled "The New Science of Pleasure" in which he noted...

Milllenial marketing: plus

Divining the way to Millenial hearts and minds and catering to their presumed unique needs has been the preoccupation of marketers across industries for...

Dynamic and unbundled pricing: following in the wake of airlines

A semi-satirical article on possible outcomes in other industries adopting the pricing model of airlines appears in the Wall Street Journal's latest "Middle Seat"...

Employee disconnect and customer service

It is axiomatic that engaged employees tend to be truly involved in all aspects of an enterprise's success. Yet enabling that engagement seems to...

Branding – not quite indelible anymore

A recent in-your-face decision by the world's largest advertiser to postpone payments to ad agencies has roiled the advertising world with the implicit questioning...

Pretailing to predict consumer trends

Predicting consumer trends is at best an unpredictable art form but one with rich rewards for prognosticators who get it "right" and, at times,...

Hidden fees: theft in plain sight?

With the summer travel season a couple of weeks away the menace of hidden fees gets more attention in the press leading to the...

Cross platform selling: Helicopter advertising?

Cross platform marketing whereby marketers track consumers over multiple platforms across the digital space seems to have arrived. The Wall Street Journal has a...

The technology dividend: a gift that keep on giving

A slew of new apps in the travel sphere look to ensure that the high watermark for the industry will remain a moving target....

Charging consumers by the pound. Which way will they tip the scales?

Samona Air, the national carrier of the South-Pacific island nation, Samoa, managed to generate a fair amount of turbulence with its controversial move to...

Capricious customers: are they distracted or discerning?

That the digital age has done wonders for customers and merchants alike is self-evident. But its benefits to the latter are often fleeting with...

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