Vidya Priya Rao
Vidya Priya Rao (PhD), is the Founder and Director of Innovatus Marketers Touchpoint LLP, a customer experience, design thinking and marketing consulting firm based in Mumbai, India. She is a design thinking/service design thinking decoder and promotes a proven approach to build a design-led innovation culture. She is also a visiting faculty at leading B-Schools in India. She is an Executive, Marketing & Sales Coach, Trainer, and Keynote Speaker.
To stay relevant in the digital era, most companies are considering design thinking, but continue to be immersed in a “Build it, and they...
Most innovations at the corporate level in the Indian companies is Jugaad and incremental, as it is about extending existing products, services or processes...
Imagine a world where customer service, procurement, marketing, finance, operations, human resources, and sales can truly help each other and work together, instead of...
Instead of viewing friction as negative or something to eliminate, consider how you can apply it to your conversations in a positive, honest and respectful…
Abstract: A perspective of a redesigned, reformed and transformed business design professional. The author shares her journey, experience, progress, and point of view on...
The rise of new digital tools (like mobile, live chat, omnichannel support, self-service, social media) and a broad array of IoT devices (like activity...
Today’s empowered customers, choose their path and view the entirety of the experience with your brand across all touchpoints as one connected experience. Your...
Until a few years back, every business assumed that the keys to long-term success and growth were providing a high-quality product, the best customer...
Buyer Personas help - Marketing, Sales, Product, and Customer Service teams, to internalize the ideal customer you are trying to attract, convert and retain,...
If you ask any marketer or sales person the question - Have your prospective buyers or existing customers changed? The spontaneous response will be...
India has seen an increase in life expectancy and the rise of chronic illnesses. At the same time, current models of healthcare delivery are...
Despite my best efforts to fix problems on my own, sometimes I just have to call for help – whether I have a downed...
In today’s choice rich, time poor, fast paced digital era we are on stage 24/7/365, and we do not get a second chance at...
According to Einstein, creativity is "1% inspiration and 99% perspiration." And, Grayson Perry says, “The path to creativity needs to be built on a strong...
Businesses function to ensure “Customer Satisfaction”, but, my question is how good are “satisfied customers” to your business? If the answer is “they are...
A car cannot drive on its own and reach the destination until we check there is no flat tire, there is sufficient fuel, we...
I have a question for all of the business leaders out there: Do you really believe in the digital era business strategy and customer...
Let’s say you have built an incredible product. You have managed to convince your beta customers that it’s the best solution in the market....
I just got off the phone talking to a prospective client, who reached out to us for helping them with their Employee Branding initiative....
I spent the weekend with my grandparents and took a walk with them down the memory lane by going through old photo albums. It...