Vanessa DiMauro

Designing Social Media Engagement Programs

“An organization’s best customers…are not just “satisfied” or “loyal,” they are emotionally attached to the organization’s brands or services. They are engaged” (Gallup, 2009). A disengaged customer is not really a customer, or at least not a good customer. Unfortunately, few companies have implemented effective...

Enterprise Social Strategy Begins With Discovery

Starting a strategic social media plan can be overwhelming to a mid-to-large size company. There are a few big questions that often cause organizational paralysis...the most daunting of which is "where do we begin?" followed by "what is happening that we don't know...

5 Steps to Remedy a Failing Online Community

Not all online communities for business succeed.  In fact, many fail.  The failure rate for online communities has been a popular research topic over the past few years and it is estimated that over 60% of online communities fail to thrive. Failure can mean...

The Role Of Social Engineering In Social Media

What do Disney World and social media have in common?  The answer to the question is social engineering.  I recently gave a talk at LexisNexis about this topic and it was initially met with resistance... community and social media is all about collaboration and...

Social Media and Cloud Computing: A Call to Action for IT Leaders

Two days, some of the most influential speakers in IT, and a room full of the top IT executives across the major verticals all talking about the impact of Cloud Computing on enterprise- that is what the Cognizant Community Conference has to offer. Cognizant is...

Designing Web-Based Communities for Professionals

Designing online communities for business is a subtle blend of creating the right business model, a clear understanding and service of member needs and a usable interface that enables professionals to focus on engagement.  Too often, however, the design of professional...

Can Social Media Co-Exist with Traditional Marketing?

A thought leadership storm happened recently in the Social Media Today LinkedIn group.  My colleague, Jack Greene, asked a seemingly simple question in the discussion forum - "Can social media co-exist with traditional marketing?"  Jack was curious about what peers thought about the matter...

Why Every Company Is A Media Company

What do you get when a VP of Influencer Relations from SAP, the founder of Silicon-Valley Watcher and former Financial Times Journalist and a Social Media strategist come together? The answer is lively discussions and debate about the impact of social media upon business....

When Cops Talk, Crimes Get Solved

Social media's embrace by business is now commonplace.  But it is with unbridled joy that I am now able to tell you about an online community that is dedicated to connecting crime fighters nationally! Yes, you heard me correctly, there is an online community...

Social Media = Organizational Change!

Online communities are not neutral.  They fundamentally change the nature and way a company does business.  All too often, an organization creates a social strategy and thinks nothing will be altered but the tools they will use.  And then .... the change hits the...

A 4 Stage Model for Member Engagement

If you build it, he will come.” – Field of Dreams Each member of an online community or professional network participates in the community or network at one of four stages of activity: being online, doing online, acting online and finally, thinking online. Each of...

Without Balance You Got Nothin’ Online

Balance is everything in life be it work-life balance, love or a financial spreadsheet. Balance is especially important in a relationship and this is true online.  We must give in order to take, must offer value in order to receive value.  However, in many...

Excessive Exuberance is the Achilles Heel of Social Media

Excessive exuberance is the Achilles Heel of social media. We are in an age of experimentation, of learning and growth.  There are few clearly defined rules of engagement and even fewer success metrics that have withstood the test of time. Because of the...

On Being A Brand Online

Being a brand online is reserved for the brave. The transparency that social media creates is especially demanding on thought leaders who are out in the world trying to contribute value to professional conversations. There are many doctors, lawyers, and top executives who...

Engagement Is The Business Goal (for social media)

As companies begin to explore whether or not social media is an viable channel for them a relevant question skeptics often rightfully ask is "what is the point?"  How can using social media help the business, sell more services, or better a product line? ...

Find your Company’s Twitter Voice for Business

I have been as excited about twitter as I have been about the advent of the fork or the football - I'm not intrigued by the thing- only the application of it.  Twitter is a utensil that provides a single basic function with stylistic...

Internal Communities Have An Image Problem

Internal knowledge networks or online communities within a company intranet often suffer from an image problem that drastically undermines their wide-scale adoption.  Too many of us of a "certain age" remember the knowledge repositories of yesteryear. Intranets were those awful, clunky intranets that managers...

Three Keys To The Secret Garden: Credibility, Selectivity and Balance

Credibility, Selectivity and Balance - these are very important parts of gated online communities.  My work at Leader Networks often focuses on building online communities for business - private, confidential,  executive-level communities or those that deal with the exchange of sensitive information. (For example,...

Active Readers On Online Community – Do They Matter?

Every online community or social networks has lurkers- people who read messages but never post, to join groups but never participate.  This is a common aspect of online life.  I too am a lurker on many occasions online. I read, I think about what...

Why You Need A Social Media Policy in 2010

Policies are dull. No one wants to create them, no one likes to read them and certainly, few desire the job of enforcing them.  But they can play an important role in outlining the rules of engagement around a particular set of online behaviors...

New Posts