Vanessa DiMauro
Vanessa DiMauro
Vanessa DiMauro is CEO of Leader Networks, a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. DiMauro is a popular speaker, researcher and author. She has founded numerous online communities, and has developed award winning social business strategies for some of the most influential organizations in the world. Her work is frequently covered by leading publications such as the New York Times, the Wall Street Journal and Forbes.
Designing Social Media Engagement Programs
“An organization’s best customers…are not just “satisfied” or “loyal,” they are emotionally attached to the organization’s brands or services. They are engaged” (Gallup, 2009). A...
Enterprise Social Strategy Begins With Discovery
Starting a strategic social media plan can be overwhelming to a mid-to-large size company. There are a few big questions that often cause...
5 Steps to Remedy a Failing Online Community
Not all online communities for business succeed. In fact, many fail. The failure rate for online communities has been a popular research topic over...
The Role Of Social Engineering In Social Media
What do Disney World and social media have in common? The answer to the question is social engineering. I recently gave a talk at...
Social Media and Cloud Computing: A Call to Action for IT Leaders
Two days, some of the most influential speakers in IT, and a room full of the top IT executives across the major verticals all...
Designing Web-Based Communities for Professionals
Designing online communities for business is a subtle blend of creating the right business model, a clear understanding and service of member...
Can Social Media Co-Exist with Traditional Marketing?
A thought leadership storm happened recently in the Social Media Today LinkedIn group. My colleague, Jack Greene, asked a seemingly simple question in the...
Why Every Company Is A Media Company
What do you get when a VP of Influencer Relations from SAP, the founder of Silicon-Valley Watcher and former Financial Times Journalist and a...
When Cops Talk, Crimes Get Solved
Social media's embrace by business is now commonplace. But it is with unbridled joy that I am now able to tell you about an...
Social Media = Organizational Change!
Online communities are not neutral. They fundamentally change the nature and way a company does business. All too often, an organization creates a social...
A 4 Stage Model for Member Engagement
If you build it, he will come.” – Field of Dreams Each member of an online community or professional network participates in the community or...
Without Balance You Got Nothin’ Online
Balance is everything in life be it work-life balance, love or a financial spreadsheet. Balance is especially important in a relationship and this is...
Excessive Exuberance is the Achilles Heel of Social Media
Excessive exuberance is the Achilles Heel of social media. We are in an age of experimentation, of learning and growth. There are few...
On Being A Brand Online
Being a brand online is reserved for the brave. The transparency that social media creates is especially demanding on thought leaders who are out...
Engagement Is The Business Goal (for social media)
As companies begin to explore whether or not social media is an viable channel for them a relevant question skeptics often rightfully ask is...
Find your Company’s Twitter Voice for Business
I have been as excited about twitter as I have been about the advent of the fork or the football - I'm not intrigued...
Internal Communities Have An Image Problem
Internal knowledge networks or online communities within a company intranet often suffer from an image problem that drastically undermines their wide-scale adoption. Too many...
Three Keys To The Secret Garden: Credibility, Selectivity and Balance
Credibility, Selectivity and Balance - these are very important parts of gated online communities. My work at Leader Networks often focuses on building online...
Active Readers On Online Community – Do They Matter?
Every online community or social networks has lurkers- people who read messages but never post, to join groups but never participate. This is a...
Why You Need A Social Media Policy in 2010
Policies are dull. No one wants to create them, no one likes to read them and certainly, few desire the job of enforcing them. ...