Vanessa DiMauro

Millennials: Social Media and the Idea Web

Millennials: can't live with them, can't run a business without them. At least, that seems to be the pervasive point of view. But no...

Social Media for the B2B Marketer – Doing The 4-Step Twitter

Last week I was on a panel about "Social Media for the B2B Marketer" at the top-rated MarketingSherpa B2B Summit, moderated by Sergio Balegno,...

Social Media and Personal Risk Management: A Case Study on A Paris Vacation

I am a road-warrior.  You know the type - a real dyed-in-the wool, hardcore traveler.  The kind who knows all the tricks of travel...

Common Sense Social CRM: How Social Metrics Affect the Bottom Line

It's common sense -- serving your most valuable customers well is basic good business because attracting new customers costs, on average, five to eight...

Top 15 Ways to Kill an Online Community — Again

About a year ago I blogged about the top 10 ways to kill engagement. Time has passed, tools have changed and the...

Internal Enterprise Communities – Your Time Has Come!

Intranets, or what some call enterprise communities, are getting the short end of the social media stick. While they offer all the value and...

Social Media Strategy Map: How To Find Your Way

Calling all Balanced Scorecard practitioners and strategy executives, here is a Strategy Map to guide the Social Media / Social Business initiatives within your...

How To Find Your Thought Leadership Voice Online

There is plenty of information online about using social media for thought leadership. The returns and values have been well-calculated and, in some cases,...

The Difference Between Doing Social Vs. Being Social

There is a rather large difference between companies "doing" social and "being" social. For a company to succeed at this new business model,...

The Humanness of Moderating Online Communities

Effective community moderation often requires the ability to engage in (sometimes shameless) acts of human exchange. This has long been understood by experienced moderators. We...

5 Tips For Managers of LinkedIn Groups: It Takes More Than Tools!

Spammers and overt sales people peddling low-end transactions -- "buy my thing" -- are a plague that has overrun LinkedIn Groups. The groups feature...

Moderating Communities Of Purpose (How To Help Professionals Collaborate Online)

Hurray! We are reaching a point in the evolution of social media where clear definitions are starting to emerge in support of our...

Who Owns Social Media And Why It Should Not Be You

Determining who is in charge of social media can be a daunting task. Even when social leadership is channeled through the executive suite, it...

Three Models For Online Communities And How To Tell The Difference

Online community is like world peace – everyone thinks it is a good idea but it means something different to each person. Companies frequently...

So You Need To Hire A Community Manager – Now What?

The Community Manager role is unlike any other position in the technology and online world. Rather than managing hardware or software, products, services or...

Social Media is a relentless taskmaster: Why and how to regain control

Social Media is a relentless taskmaster. Once you begin participating in a social media marketing or thought leadership effort, it is hard to stop...

The Social Enterprise Fail Whale

Gartner just released a report “Predicts 2010: Social Software Is an Enterprise Reality”  identifying the direction enterprise social software will take in the coming...

Business Credibility Is Different From Social Trust & Friendship

In my last post, I pointed out how professional networks online are not based on friendship and trust, but rather on the sharing of...

You May Not Be My Online Friend — But You Influence Me

I am growing weary of all this social media silly talk about trust and friendship as it applies to professional collaboration online. I have...

Designing Social Media Engagement Programs

“An organization’s best customers…are not just “satisfied” or “loyal,” they are emotionally attached to the organization’s brands or services. They are engaged” (Gallup, 2009). A...

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