Vanessa DiMauro

How To Build An Online Community

Building a successful social media online community begins with the end in mind. Your organization's overarching business goals and strategy for the community will define what you want it to achieve -- the value it delivers both to its members and to your organization....

Millennials: Social Media and the Idea Web

Millennials: can't live with them, can't run a business without them. At least, that seems to be the pervasive point of view. But no matter how you slice it, they are in the workplace and are the future of business as we know it....

Social Media for the B2B Marketer – Doing The 4-Step Twitter

Last week I was on a panel about "Social Media for the B2B Marketer" at the top-rated MarketingSherpa B2B Summit, moderated by Sergio Balegno, Director of Research, MarketingSherpa, MECLABS. My co-panelists were: Alex Plant, Director, Social Media, NetApp; Eric Majchrzak, Marketing Manager for Freed,...

Social Media and Personal Risk Management: A Case Study on A Paris Vacation

I am a road-warrior.  You know the type - a real dyed-in-the wool, hardcore traveler.  The kind who knows all the tricks of travel survival and has lots of amazing stories of world-wide adventure for work and pleasure.  I have seen riots in Tahiti,...

Common Sense Social CRM: How Social Metrics Affect the Bottom Line

It's common sense -- serving your most valuable customers well is basic good business because attracting new customers costs, on average, five to eight times more than retaining old ones. Many executives are familiar with this idea; a survey conducted by Forrester Research in...

Top 15 Ways to Kill an Online Community — Again

About a year ago I blogged about the top 10 ways to kill engagement. Time has passed, tools have changed and the industry has evolved, so I figured it was time to update this list with fresh, updated tactics. Over the course...

Internal Enterprise Communities – Your Time Has Come!

Intranets, or what some call enterprise communities, are getting the short end of the social media stick. While they offer all the value and benefits of public facing social media offerings, they often remain overlooked as strategic social offering. A success corporate intranet...

Social Media Strategy Map: How To Find Your Way

Calling all Balanced Scorecard practitioners and strategy executives, here is a Strategy Map to guide the Social Media / Social Business initiatives within your organizations. After Leader Networks developed the strategic frameworks for social media at more than 40 companies, including many large enterprises,...

How To Find Your Thought Leadership Voice Online

There is plenty of information online about using social media for thought leadership. The returns and values have been well-calculated and, in some cases, well-articulated. One great example is our friends over at Bloom Group, who are the thought leaders for thought leadership. Few seasoned...

The Difference Between Doing Social Vs. Being Social

There is a rather large difference between companies "doing" social and "being" social. For a company to succeed at this new business model, they must learn how to do social and also, enable their people to be social. Doing social is the imperative...

The Humanness of Moderating Online Communities

Effective community moderation often requires the ability to engage in (sometimes shameless) acts of human exchange. This has long been understood by experienced moderators. We understand that modeling conversations is critical to getting people to engage with each other. We reach out to people by...

5 Tips For Managers of LinkedIn Groups: It Takes More Than Tools!

Spammers and overt sales people peddling low-end transactions -- "buy my thing" -- are a plague that has overrun LinkedIn Groups. The groups feature is a good idea -- let small(er) cohorts of people with shared affinities or interests exchange information with each other....

Moderating Communities Of Purpose (How To Help Professionals Collaborate Online)

Hurray! We are reaching a point in the evolution of social media where clear definitions are starting to emerge in support of our practice. I have often blogged about the differences within online community building – how there are different types of...

Who Owns Social Media And Why It Should Not Be You

Determining who is in charge of social media can be a daunting task. Even when social leadership is channeled through the executive suite, it does not stop at the executive level. Often the question becomes "who owns social media?" within the organization. For many new...

Three Models For Online Communities And How To Tell The Difference

Online community is like world peace – everyone thinks it is a good idea but it means something different to each person. Companies frequently encounter a core problem when planning an online community; the key stakeholders each hold different views of what the community...

So You Need To Hire A Community Manager – Now What?

The Community Manager role is unlike any other position in the technology and online world. Rather than managing hardware or software, products, services or content, the Community Manager manages behaviors and interactions among the members – readers, clients, prospects, and analysts; whomever your community...

Social Media is a relentless taskmaster: Why and how to regain control

Social Media is a relentless taskmaster. Once you begin participating in a social media marketing or thought leadership effort, it is hard to stop posting -- even for a moment. It is a cognitive treadmill with no obvious stop button.  At least, that’s what...

The Social Enterprise Fail Whale

Gartner just released a report “Predicts 2010: Social Software Is an Enterprise Reality”  identifying the direction enterprise social software will take in the coming year. Their top 5 predictions are: 1. By 2014, social networking services will replace e-mail as the primary vehicle for interpersonal...

Business Credibility Is Different From Social Trust & Friendship

In my last post, I pointed out how professional networks online are not based on friendship and trust, but rather on the sharing of deep knowledge between participants, whether individuals or institutions. Respect and influence are good words to use to describe the outcomes...

You May Not Be My Online Friend — But You Influence Me

I am growing weary of all this social media silly talk about trust and friendship as it applies to professional collaboration online. I have online “friends” in my knitting community and my travel community, for example, but my professional networks do not yield friendships...

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