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Vanessa DiMauro

Vanessa DiMauro
Vanessa DiMauro is CEO of Leader Networks, a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. DiMauro is a popular speaker, researcher and author. She has founded numerous online communities, and has developed award winning social business strategies for some of the most influential organizations in the world. Her work is frequently covered by leading publications such as the New York Times, the Wall Street Journal and Forbes.

Strategy First, Platform Second … Please!

I don't know how many times I've had to shift a conversation into reverse when an initial business discussion about online communities begins with...

Time For You To Shine Online!

Photo Credit: bjorn.watland As more and more individuals become involved in professional online communities, understanding how to engage online becomes increasingly important. While...

A Small Organization Creates a Big Community Success Case Study: ASCA’s SCENE for School Counselors

When you're searching high and low for the next big thing, or scanning the edge for the next new thing, you can miss...

Are You Ready For A Discussion Or Do You Want To Have A Monologue?

Recently, I blogged about measuring engagement in online communities. The post and accompanying framework were focused on measuring engagement within private online communities -...

Eureka! A Strong Social Business Model by AMEX

Just a few days ago I revised an old social friend named Foursquare. I hadn't been there for a while, as I...

Don’t Ask Community Managers To Be Strategists

The enterprise community manager position is sometimes termed a "jack of all trades" role. I know -- I've said it myself. But I think...

Does Your Company Inspire Trust? How Online Communities Can Help!

Just the other day, I said to my 10 year old daughter 'trust is hard to win and easy to lose.' She was having...

The Social Mind: A New Research Project

Interrelationships between individuals, organizations, thought leaders and influencers are evolving in new and previously unforeseen ways thanks to the advent of social media networks....

Online Community Decision: Public, Private or Hybrid?

Your organization has decided to develop an online community to serve your customers. Congratulations! This is an important step towards building a social business....

The 20 Minute Social Media Professional

"I don't have time to participate in social media" is a common cry heard within enterprise. The concern is that social media has a...

Social Snacking Feeds Online Community

Social snacks are digital tidbits of information, ideas and personal presence which offer a quick taste of an online community's content and personality. An...

Online Community Beta Groups: Why and How

You wouldn't throw a party and not invite your closest friends, would you? You might even encourage them to come a wee bit early,...

Keeping The B2B Customer Satisfied: Why Companies Need Online Communities

Seminars, publications, market research, and customer care centers are some of the most important tools in every business-to-business firm's toolbox for understanding, attracting, serving...

The Future Of Online Community

Talk about online communities are everywhere lately. This is good news to those of us who have been building online communities as the...

Putting Customer Events On Steroids, Why You Need An Online Customer Community

You already have a community and you might not even know it. No, those damn developers didn't go creating something under the covers (well...

Five Ways To Avoid the “Valley of the Social Tools”

Social strategy and social operations are causing big changes in business today -- online and offline. And, as usual with big changes, there's no...

Fashion & Social Media: Power to the People or the Publisher?

Who doesn't love fashion? Whether it be an appreciation for the art form or simply admiring a well-dressed look, good style is, well, always...

What It Means To be An Influencer… Online.

Who knew the topic of online influence could be so exciting and, well, complex? Apparently, Social Media Today did when they assembled a...

Why You Shouldn’t Outsource Social Business Activities

There are many good posts on the need for brands and organizations to run their own social media activities. Mia Dand at MarketingMystic recently...

Make B2B Communities Essential Through Process Improvement

Online community managers often get asked a critical question: what did you do for the company, today? Whenever budgets get tight or CFOs get...

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