Vanessa DiMauro

Social Media Policy Guidelines for Physican-Patient Relationships

The boundaries between the physician - patient relationship have always been difficult as the relationship is based on trust, intimacy and the ability to...

Why Eva Per

As I sit at my desk thinking about a new blog post topic, I struggle to write. Not because of a lack of topics,...

Avoid Online Customer Community Failure!

Failure. It's not a word anyone likes. Yet it is common occurrence with innovation projects. When projects fail, there's a natural...

John Coates and the WELL: Looking ahead by looking back

A month ago I went to London to give a presentation at the 13th annual VIRCOMM Summit. On a cold and rainy morning (it...

Spotlight on Cognizant’s B2B Online Community

B2B online customer communities are often the elusive queen of the social business world- gated, private and not often in the limelight, but powerful...

Connecting The Dots On The Social Experience

Your B2B firm trumpets its engaged, active customers. These customers, the sweet center of any successful business, generate a significant portion of your firm's...

10 Cheers for Community Managers Everywhere! (#CMAD)

Community Manager Appreciation Day (#CMAD) is just around the corner. Monday, January 28th marks the fourth annual celebration, started by Jeremiah Owyang. Read about...

Online Community Content Map (Part II): Why Online Content Must Answer The “So What?”...

In part one of this series, I discussed how content in an online community has to answer the "So What?" question for members. My...

The Online Community Content Map – Part One

Creating meaningful content for an online community is a tricky business. Few online communities survive solely on member discussions. As I am fond...

Thanksgiving Recipe: Social Media Soup

Thanksgiving time in the US always yields an onslaught of new and tried and true recipes to help us prepare a memorable meal...

Why Branded Online Community Delivers On Social Customer Care

Just last week my colleagues at Social Media Today released the 3rd annual Social Customer Index Report which is chock full of data to...

Are Private Social Networks Seeing Their Hayday?

Earlier this week I published an article on Forbes:"The Private Social Network: It May Just Be What Your Company Needs,"which explores the quiet but...

Social Media Manager vs. Online Community Manager: Same or Different?

One recent morning I saw a post in one of my LinkedIN groups asking "what is the difference between a social media manager and...

Ten Questions: A B2B Online Community Readiness Checklist

A wide range of B2B firms are considering the need for creating and operating their own online customer communities. In the B2B information technology...

What Did You Find? New Social Tools = New Business Rules

$1.2 Billion for a social network platform – yowza! Or rather, Yammer! Online community and collaboration tools have come a very long way...

Social Business Strategy Blog Must Reads

The web is awash with information about social media marketing, but relatively little of it explores B2B Social Business in ways that are useful...

Nearly 80% of People Participate In Online Community to Help Others

Because I am a veteran online community builder, one of the most common questions people ask me is why do people participate in online...

Insights Into The Social Mind

Social business is dynamically changing the face of human interaction and communications globally. The emergence of new social behaviors and interrelationships between individuals, organizations, thought leaders...

Let the B2B Games Begin!

I am one of those jaded, cranky people who think everything new must prove itself over time. A credit to my Yankee roots,...

Social Insurance- Getting Back To The Basics Of Relationships

When was the last time you thanked your car or home insurance agency for helping you? Or reached out to them before you got...

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