Vanessa DiMauro

Cloud Computing’s Future: Better Online Customer Care?

As 2014 begins, predictions about the impact Cloud computing will have on enterprises worldwide fill the air. IDC, the market research giant, has an...

B2B Online Community Secrets Revealed

Well, perhaps not every B2B online community secrets is revealed – as we have to reserve some future blog fodder- but hopefully we share...

Social Business Increases Internal Collaboration For The Better!

The impact of social business is significant and changes the way organizational leadership – especially CIOs and CMOs – problem solve.  While few would...

Online Community ROI, Redefined (In Pictures)

By Peter Ward and Vanessa DiMauro There's a cringe-worthy trend emerging around how online community ROI is being articulated which has captured my colleague, Peter...

What Every Online Community Manager Needs To Succeed In Business

Online community management has (finally) risen to the rank of a being a respected and understood profession. Practitioners now have official titles, proper...

What Happens When Marketing and IT Collaborate?

Does your IT and Marketing team collaborate on social business projects? Should they? What would happen if they did? What is...

Spotlight on Hitachi Data Systems’ Online Community for Partners, Developers and Customers

True online community successes are cause for both celebration and examination. For that reason, it is with great pleasure that I am focusing...

Spotlight on Analog Devices’ Award-Winning B2B Online Community – EngineerZone

What happens behind the scenes of major B2B online communities? How do traditional businesses like manufacturing use online community to advance? As...

The Social Media Party Is Over

Sorry, the party's over. The days of social media celebration are gone. It's not as if a random collection of "Likes" and "followers"...

Social Customer Care: A Horse and Cart Approach

Let's face it: Customers are not created loyal. It's not in their – our – nature. An intriguing offer in our inbox or a...

What It Means To Become A Socially Enabled Enterprise (Research Study)

The past two days were a whirlwind of social business thinking, exploring and debating. The social business elite gathered together at Social Media...

Online Community Health Check: Start Here

Our lives are filled with checkups. We get checkups for ourselves, our kids, our aging parents. Even our businesses have checkups to make sure...

B2B versus B2C: An Online Community Taxonomy

Online communities are not a new phenomenon, but they are now capturing the hearts and minds of social media users around the globe. ...

Owned and Earned Media – The Online Trophy Shelf

When my daughter was little, anyone entering her room would think she was a future Olympian. Why? The Trophy Shelf. Today's kid...

What Does Online Community Mean To Your Company?

Let's start with this: "online community" doesn't have a clear definition. Even before hashtags and pinterest and facebook pages, online users and cognoscenti...

Social Business Performance Snapshot [infographic]

In this age of social business insecurity, every company wonders where are we in relation to our competitors and peer organization? What are...

So Just How Social is Your Business (Really)? The Results of Our New Benchmarking...

Over the past few years, social media has been focused on digital marketing. For many organizations, doing social media means using the...

The Market Research Nuggets Most Companies Ignore (at their peril): Comments In Online Communities

A customer shares an insight within your company's online community. He somehow found the time in between meetings, phone calls and lunch to share...

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