Vanessa DiMauro

Cloud Computing’s Future: Better Online Customer Care?

As 2014 begins, predictions about the impact Cloud computing will have on enterprises worldwide fill the air. IDC, the market research giant, has an entire practice devoted to watching the skies to predict the future of the cloud. A recent IDC cloud research forecast...

B2B Online Community Secrets Revealed

Well, perhaps not every B2B online community secrets is revealed – as we have to reserve some future blog fodder- but hopefully we share a few key nuggets!  This blog post occurred originally on  B2B Marketing Portal  which is run by my colleague Jeff...

Social Business Increases Internal Collaboration For The Better!

The impact of social business is significant and changes the way organizational leadership – especially CIOs and CMOs – problem solve.  While few would disagree with this statement, we have the data to back it up!  In September, Oracle, Leader Networks and Social Media...

Online Community ROI, Redefined (In Pictures)

By Peter Ward and Vanessa DiMauro There's a cringe-worthy trend emerging around how online community ROI is being articulated which has captured my colleague, Peter Ward and my attention. So, we pulled together this blog post our workshop materials, in order to share our...

What Every Online Community Manager Needs To Succeed In Business

Online community management has (finally) risen to the rank of a being a respected and understood profession. Practitioners now have official titles, proper job descriptions, and sometimes even a bit of budget to allocate. And, due to that well-earned honor, we carry a...

What Happens When Marketing and IT Collaborate?

Does your IT and Marketing team collaborate on social business projects? Should they? What would happen if they did? What is the impact of IT and Marketing collaboration due to social business? These are the questions that Oracle, Leader Networks and...

Spotlight on Hitachi Data Systems’ Online Community for Partners, Developers and Customers

True online community successes are cause for both celebration and examination. For that reason, it is with great pleasure that I am focusing this month's blog on outstanding case studies and interviews with the best of the best. My hope is...

Spotlight on Analog Devices’ Award-Winning B2B Online Community – EngineerZone

What happens behind the scenes of major B2B online communities? How do traditional businesses like manufacturing use online community to advance? As part of our ongoing series of interviews with outstanding B2B online community leadership, we spoke with Jennifer Mitchell, the Lead,...

The Social Media Party Is Over

Sorry, the party's over. The days of social media celebration are gone. It's not as if a random collection of "Likes" and "followers" had any real meaning but, hey, it was fun to watch the cool kids all get drunk at the bar...

Social Customer Care: A Horse and Cart Approach

Let's face it: Customers are not created loyal. It's not in their – our – nature. An intriguing offer in our inbox or a fast-talking salesperson can woo them – us – and change our buying habits. Add social media, where better deals and...

What It Means To Become A Socially Enabled Enterprise (Research Study)

The past two days were a whirlwind of social business thinking, exploring and debating. The social business elite gathered together at Social Media Today's inaugural Social ShakeUp conference in Atlanta to examine the impact of social business transformation on the enterprise. More than...

Online Community Health Check: Start Here

Our lives are filled with checkups. We get checkups for ourselves, our kids, our aging parents. Even our businesses have checkups to make sure all those important systems are working properly. We find personal coaches, attend parent-teacher conferences, go to the doctor with Mom...

B2B versus B2C: An Online Community Taxonomy

Online communities are not a new phenomenon, but they are now capturing the hearts and minds of social media users around the globe. There seems to be an online community for every walk of life or group. But the underlying operations of a...

Owned and Earned Media – The Online Trophy Shelf

When my daughter was little, anyone entering her room would think she was a future Olympian. Why? The Trophy Shelf. Today's kid sports system – at least at the beginning involves parents paying an entrance fee for little Johnny to join an...

What Does Online Community Mean To Your Company?

Let's start with this: "online community" doesn't have a clear definition. Even before hashtags and pinterest and facebook pages, online users and cognoscenti alike have rarely agreed on what an online community really is. Never mind the debate over "what is the...

Social Business Performance Snapshot [infographic]

In this age of social business insecurity, every company wonders where are we in relation to our competitors and peer organization? What are the stages of social business that most companies go through before reaching their peak performance level? Are we tracking?...

So Just How Social is Your Business (Really)? The Results of Our New Benchmarking...

Over the past few years, social media has been focused on digital marketing. For many organizations, doing social media means using the online channel as a broadcast platform – a digital megaphone if you will. While this is a start, it...

The Market Research Nuggets Most Companies Ignore (at their peril): Comments In Online Communities

A customer shares an insight within your company's online community. He somehow found the time in between meetings, phone calls and lunch to share a suggestion, idea or complaint in a discussion thread. "It would be great if the XYZ product would … ,"...

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