Vanessa DiMauro

6 Things Rock-Star Community Managers Never Do

Over the past ten years, my blog has offered many suggestions on community management strategy and operations best practices, as well as ideas for...

8 Ways to Use Social Media to Drive Engagement

Social selling. Sounds good, right? Millions of modern marketers from around the globe are discovering that they can use digital channels to reach their...

Why Building Social Capital Matters In Business

I’ve been a little quiet on the blog lately because I have been busy with clients and giving talks – lecturing on social selling...

“Just Keep Doing What You’re Doing?” Stop, Then Find Your Way

I sometimes hear managers say to their reports “Just keep on doing what you’re doing.” As soon as I hear this, I begin to...

Joining the Customer Journey Using Online Communities

Every marketer from Boston to Bejing seems to be focused on something called the “customer journey.” A Google search on this two-word phrase returns...

An Interview With Rahul Sachdev, CEO of Get Satisfaction

As part of our ongoing interview series,  I had a chance to speak with Rahul Sachdev, CEO of Get Satisfaction, about his role, and...

The Social Consumer Study and What It Means To Customer Service Professionals

“The pen is mightier than the sword” wrote Edward George Bulwer-Lytton in 1839. Little did he know what was to come with the advent...

Why Listening Communities Belong in Your Marketing Strategy

Your content is well-written and well-produced, engaging, even useful. But is your audience really paying attention? We all know what it’s like when someone...

Gender vs. Generational Divide Tops Findings From The Social Consumer Study

Don Bulmer and I are thrilled to share the findings of our  latest study, The Social Consumer,  and we think this is the most exciting...

Big List 2.0: The Top 106 B2B Online Customer Communities

I am thrilled to share the most comprehensive directory of B2B online customer communities on the web and perhaps even the planet! We published...

Highlights from the 2014 Social Business Benchmark Study

Another summer brings a new set of Social Business Benchmark study results! For the past three years, in partnership with the Society for New...

Measuring What Matters: Those Addictive Numbers

I’ve done it. It’s gone. Cold turkey. After years of asserting we need to measure what matters in social business – as opposed to...

Social Business and the Responsive Enterprise

Customers are clamoring for greater intimacy with firms they trust, to drop the veil, raise the shades, get close and personal, have a real...

Secrets of Great Communities And Community Managers

Last week I delivered a presentation “Secrets of Great Communities and Community Mangers” at the KAConnect conference.  It was a wonderful, inspiring event for...

56 Lessons From 20 Years of Online Community Building

Ever wonder what it takes to succeed with online community strategy and operations?  Here are 56 lessons learned culled from 20 years of online...

Fixing Your Intranet: A Guide For Leadership

The corporate intranet is a complex organism. This prettier, younger sister of earlier knowledge management tools is now ever-present in many larger enterprises. While...

Who Ya Gonna Call? Social Business Buyer Guide [Part Two of Two]

When things got spooky back in the ‘80s, “Ghostbusters” were the guys to call for help. But now there are lots of agencies, consulting...

A Social Business Buyer’s Guide [Part One of Two]

Buyers of online social products and services face a difficult problem – what is it, exactly, they are purchasing? Social initiative sponsors and corporate...

Is It Time To Develop A Social Business Center Of Excellence?

You’re firm is getting the hang of becoming a socially enabled enterprise.    No longer doing isolated skunk works social media projects, your firm got...

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