Vanessa DiMauro

Have You Appreciated Your Community Members Today?

A community is only as strong as its membership base. The members of any community are the lifeblood of the organization - be it online or offline. A successful community is a vibrant organism - rich with peer connections, collaboration, content and knowledge sharing. ...

Do you trust a virtual handshake?

This is the sixth in a series of posts that Don Bulmer and I will publish over the next few weeks, highlighting the more significant findings from The New Symbiosis of Professional Networks study that we recently conducted as part of our fellowship with...

R-E-S-P-E-C-T: Telling Online Marketers What It Means To Professional Networks

Companies worldwide are focused on how to influence and manage online communities to grow their company brands. This is all well and good -- so long as those companies respect the rights and expectations of their community members. But as our New Symbiosis of...

Traditional Decision-Making Process is Disrupted By Social Media

The New Symbiosis for Professional Networks research suggests that social media plays a starring role in the decision-making process as professionals increasingly rely on their networks to inform and validate their decisions.  In the past, before the emergence of online communities and professional networks,...

The New Symbiosis of Professional Networks: Social Media’s Impact on Business and Decision Making

I am thrilled to share key findings from research that Don Bulmer  and I conducted  called The New Symbiosis of Professional Networks.  The research was conducted as part of our 2009 fellowship with the Society for New Communications Research (SNCR). Don and I began this research this...

What Enterprise Can Learn From the FDA Social Media Hearings

"May you live in interesting times" is as much a Chinese curse as it is a blessing and in so many ways it can be applied to the recent happenings with the FDA hearings on social media  in Washington late last week.  The FDA...

Building Global Social Media Programs For Business

Is your company global? Are you building or running an online community for business for a global audience? If this is the case, your online efforts will need to be designed differently if you are really trying to engage your clients. ...

What Customers (Really) Want and How To Give It To Them

Social media is undoubtedly changing the relationship companies have with their clients. In the past, when we wanted to know what customers or clients think, an organization would go out and conduct extensive focus groups or, more likely, make a hopeful guess and...

Moderating B2B Communities: Keeping the Fire Lit

My friends over at eModeration invited me to be a "guest blogger" on their fantastic blog which covers topics on all things social. eModeration is one of the established moderation companies (founded in 2002), they provide outsourced moderation services for online communities around the...

Palladium Group Case Study on B2B Community

For those of you who are following the business to business (B2B) world of social media, there is a new player in town that I am very excited about! My client, Palladium Group, just announced that they have launched a global online...

When Legal and Social Media Programs Collide

On Monday I was on an exciting panel called "social media best practices" at a conference "Social Media Risk and Reward" with John Lipsey of Martindale Connected, Eugene Weitz- former counsel for Alcatel Lucent, Doug Cornelius, Beacon Capital Partners, and Daniel Goldman, Legal Counsel...

What Teens and Executives Have in Common

What do executives and teenagers have in common? While this may seem like a trick question, the answer is the ability and desire to use online communities to make decisions. Research has proven that executives make strategic business decisions based upon peer information, much...

Networks for Counsel 2009 Study Results

For the past two years, my company, Leader Networks has embarked on the Networks for Counsel Study - a global study of the legal industry's adoption of online professional networking, preferences, usage and future predictions. This study is huge! We administered it to 1474...

Building online communities for business: A Season Of New Beginnings

Fall is such a magical time of year; the start of school for children, falling leaves and crisp evenings in New England, project kickoffs and many new beginnings personal and professional. In the US, we struggled through a time of huge economic uncertainly this...

How to kill an online community in 10 easy steps

There has been a lot of buzz lately about the how many empty or failed online communities litter the web. As with any hype-cycle, people run out to get or make the latest thing - in this case a social network or community -...

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