Vanessa DiMauro

Are You Sure You’re Working With The Right B2B Influencer?

Influencer marketing in the B2B world is a viable strategy, and there are real influencers out there who can help you achieve real marketing and business results. But they are not all created equal. Pick the wrong type of influencer and you won’t get t...

10 Digital Marketing Predictions for 2018

It’s that time of year again! And I’m predicting that 2018 will be the Year of the Responsive Organization. Being responsive has evolved from a nice-to-have to an expectation to a business imperative. In 2018, businesses will finally integrate their c...

What Can Jive-X Users Expect from Lithium Acquisition?

If you run an intranet, or a customer or partner community, you may have been following the recent M&A activity in the social software...

6 Ways Online Communities Boost Business

How do online communities help business? It’s a simple question without simple answers. During an SMT Live tweetchat last month, which I co-hosted, community builders from around...

A New Look At Loyalty In The Age Of Digital Disruption

Originally published on CMO.com on July 6, 2017 Ask any CMO worth her salt to demonstrate her value, and she’ll point to customer retention. That’s because...

Will your association still be here tomorrow? The answer may depend on digital…

With the rise of digital technologies, the potential for associations to reach and engage more members has grown exponentially. But this reality leads to...

Hidden in Plain Sight: Why Some Online Communities Make More Money

In our latest research study, “The Business Impact of Online Communities,” we found that almost half (49%) of communities report revenue gains from their...

What does customer intimacy really look like?

I used to work for a well-known consulting firm where my group led thought leadership programs. The events we put on were a huge...

7 Digital Marketing Predictions for 2017

It’s that time of year again – holiday lights, sleigh bells and, of course, predictions for how the year ahead will unfold.  Here’s what...

How to Give Your Channel Partners the (Digital) Love They Deserve

part·ner: noun:  a person who takes part in an undertaking with another or others, especially in a business or company with shared risks and...

7 Key Trends in Online B2B Customer Communities

Many people travel over the summer – checking off the destinations on their bucket lists.  Here at Leader Networks, summer is the time to...

It’s Time To Get Serious About Social!

(photo credit: Carl Muza) Social media has evolved from a broadcast marketing opportunity to something that can be leveraged to serve customers, inform product and...

Social Selling – Let’s Get a Few Things Straight

Despite all the talk about social selling, it remains a hazy concept for many. A few days ago, I moderated a panel on social...

You Say You Want a (Customer Experience) Revolution?

The customer has been king for a while, but he certainly hasn’t had a castle.  To date, there hasn’t been a single, unified place...

New Report: Keys to Community Readiness and Growth

Online communities have arrived! They are ubiquitous in the digital landscape providing opportunities for people to connect and learn from each other, to brainstorm,...

2016: Welcome to the Year of Social Business Strategy

http://www.reactiongifs.us/i-told-you-so-stephen-colbert/ Back in 2010, I sounded like Henny Penny. Instead of telling people, “The sky is falling!” I was telling them, “Social media isn’t...

The 10 Most Important Questions for Community Managers to Ask

For community managers, knowing the right questions to ask is the key to success. Why? If you can crack the code on what...

The Perils of a Neglected Online Community

Too often a firm creates an online community, purchases software and designs a site—and then spoils all this hard work by failing to monitor,...

6 Things Rock-Star Community Managers Never Do

Over the past ten years, my blog has offered many suggestions on community management strategy and operations best practices, as well as ideas for...

8 Ways to Use Social Media to Drive Engagement

Social selling. Sounds good, right? Millions of modern marketers from around the globe are discovering that they can use digital channels to reach their...

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