Vandana Ahuja
Vandana Ahuja, PhD.
Amity Business School
Dr. Vandana Ahuja has over 21 years of experience across the corporate sector and academia. She is the author of the book on Digital Marketing - published by Oxford University Press. She is a Professor with Amity Business School and has several years of research experience across the domains of Digital Marketing, CRM and Social Media Marketing. She is an expert in the usage of Digital and Social Media platforms across diverse industry verticals.
Can Social Media Be Used by Corporates To Manage Customer Satisfaction?
It is common place knowledge that Customer Satisfaction is the differential between Customer Perception and Customer Expectation. If the client perception of the product...
Corporate Blogs Can Make Organizations Customer-Centric
As senior executives from General Motors tried to figure out ways to understand market sentiment, a suggestion from a reader on the corporate blog...
Building Brand Equity Through Social Media
Paul Legutko's discussion: "......, but simply the fact that someone is staring at your company logo and creative for a certain period of time. This...
The Correlation Between Consumer-Generated Media and Sales
As the democratisation of consumer expression leads to a viral proliferation of information online, the new age communication ecosystem has prompted the need for...
The Era of the Empowered Consumer: Why Do Consumers Generate Content?
At times, as customer expectations are met and desired level of customer satisfaction achieved, a company is left with a happy customer. What is a...
Peer Reviews and Consumer Behavior
Here is something which corroborates my thoughts on Opinion Leaders and CGM and The era of the empowered consumers- A report published at ReportonBusiness.com about...
The Customer Was King, and We All Seemed To Know It
According to the fifth annual PRWeek/Manning Selvage & Lee Marketing Management Survey, polling 279 U.S. Chief Marketing Officers, Vice Presidents of marketing, and...