Vandana Ahuja

Corporate Blogs Can Make Organizations Customer-Centric

As senior executives from General Motors tried to figure out ways to understand market sentiment, a suggestion from a reader on the corporate blog...

Building Brand Equity Through Social Media

Paul Legutko's discussion: "......, but simply the fact that someone is staring at your company logo and creative for a certain period of time. This...

The Correlation Between Consumer-Generated Media and Sales

As the democratisation of consumer expression leads to a viral proliferation of information online, the new age communication ecosystem has prompted the need for...

The Era of the Empowered Consumer: Why Do Consumers Generate Content?

At times, as customer expectations are met and desired level of customer satisfaction achieved, a company is left with a happy customer. What is a...

Peer Reviews and Consumer Behavior

Here is something which corroborates my thoughts on Opinion Leaders and CGM and The era of the empowered consumers- A report published at ReportonBusiness.com about...

The Customer Was King, and We All Seemed To Know It

According to the fifth annual PRWeek/Manning Selvage & Lee Marketing Management Survey, polling 279 U.S. Chief Marketing Officers, Vice Presidents of marketing, and...

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