Vandana Ahuja, PhD.
Amity Business School
Dr. Vandana Ahuja has over 21 years of experience across the corporate sector and academia. She is the author of the book on Digital Marketing - published by Oxford University Press. She is a Professor with Amity Business School and has several years of research experience across the domains of Digital Marketing, CRM and Social Media Marketing. She is an expert in the usage of Digital and Social Media platforms across diverse industry verticals.
The volumes of banking consumers who also happen to be on social media are too large to ignore, thereby making social media an interesting...
In these times of data overload, businesses are facing a data explosion as enormous volumes of consumer-generated content vie for organizational attention. Concepts of...
When lacking consumer sentiment data, organizations resort to blanket promotional schemes, thereby not matching the true consumer expectations. Using a corporate blog as an...
My research paper on Improving Corporate Blog interactivity for increased brand communication This paper focuses on the use of corporate blogs as tools which foster...
General Motors is celebrating its 100th anniversary, facing the future with ledger books bleeding red. As it asks the U.S. Congress for billions in...
The Gartner Hype Cycle for Emerging Technologies, 2008, lists Behavioral Economics, Mobile Robots, Surface computers, Augmented reality, Cloud Computing and Microblogging as the new...
The variety of social media delivery mechanisms is increasing in leaps and bounds-Social Networking, Corporate Blogging, Online videos, Facebook Fan pages, Widgets, Microblogging, Twittering,...
The beauty of the use of the social web to track the voice of the customer became evident today, when in a couple of...
A McKinsey survey on usage of Web 2.0 tools in organisations has some interesting results. 1.Tools they looked into:Web services, Blogs, RSS, Wikis, Podcasts, Social...
Enterprise social software, also known as Enterprise 2.0, is a term describing social software used in "enterprise" (business) contexts. It includes social and networked...
Research clearly indicates that organisations have accepted 2 facts- 1.Cultivating a respectable level of customer engagement is a strategic challenge. 2.The volumes and degree of…
"It is the season to tell someone you'd love a Southwest giftcard" "Want to see the airport gate makeover, Southwest style?" "Do you like the…
India recently witnessed the launch of the Tata Nano-the "people's" car-The much awaited $2500 car for the common man. Tata Motors Limited is India's...
A 2005 article at "gapingvoid" on The Porous Membrane-why corporate blogging works talks about the internal and external environment of a company being seperated...
As questions arise on the degree of interest a consumer has in a company or brand enough to 'participate', I guess the issue of...
I was invited to conduct a session on 'Social Media and the Customer Relationship' at the CRM Forum organised by Marcus Evans at the...
Branded Online communities, set up by companies for Building brand equity are now tying up with the electronic media for greater visibility. As...
In an article on Comcast must die Bob Garfield on Ad Age, solicited ideas for a consumer jehad against digital and internet cable company...
Further to the discussions on Companies trying to use social networks for CRM, and a series of product/brand related networks springing up on these...
An ADAGE article on Marketers start to use social networks for CRM instead of ads strengthens my understanding on the uses of social media...