Tony Zambito
Tony is the founder and leading authority in buyer insights for B2B Marketing and Sales. In 2001, Tony founded the concept of "buyer persona" and established the first buyer persona development methodology. This innovation has helped leading companies gain a deeper understanding of their buyers resulting in revenue performance. Tony has empowered Fortune 100 organizations with operationalizing buyer personas to communicate deep buyer insights that tell the story of their buyer. He holds a B.S. in Business and an M.B.A. in Marketing Management.
Over time, we can build assumptions about how things work. How things are supposed to be. Or we cement assumptions about what people think. Or…
We have all encountered times when we offer wisdom or counsel to a loved one or a friend – and they fall on deaf ears. …
When I was a young boy, I was fascinated by the history of the Lewis and Clark Expedition that began in May of 1804. An…
We have all encountered an experience where we happenstance upon a picture. Seeing an old picture in a new light. Perhaps it is a picture…
The surge. The wave. The apex. The spike. The spread. These terms and expressions have become part of the vernacular describing the COVID-19 pandemic. A…
“We are in this together.” Since the COVID-19 pandemic began, we have heard this refrain quoted quite often. As we did with other moments of…
Some of our all-time favorite movies involve an actress or actor transforming into a character that made them entirely unrecognizable. Through the use of make-up,…
Social progress has often been a marker defining history. In the last one hundred years, there are many examples. Women earning the right to vote. …
One of the most fascinating figures in American business history was that of Lee Iacocca. Iacocca, who died at the age of 94 in 2019,…
Accelerant. A word we are beginning to hear and see more often. It is being used to describe the effects of COVID-19 in shaping B2B…
Depending on the type of automobile you have, when you hit the gas pedal hard, there can be a slight hesitation. A hesitation that can…
For many leaders in sales and marketing, the year 2020 will go down in history as one of the most challenging in their careers thus…
The coronavirus pandemic will leave an imprint on B2B commerce for decades to come. In what lasting ways remains to be seen. There will be…
Digital commerce is growing at lightning speed. Putting pressure on B2B Executives to transform their businesses. Commerce models that have been relied on for the…
A hot buzzword during the past couple of years has been digital transformation. It has branched off a few more in the world of marketing…
Funnels, stages, paths, journeys, and more labels that suggest some form of a linear line of thinking has dominated marketing and sales for decades. Whereby…
Being relevant today in a digital world filled with millions and billions of interactions per day is one of the greatest challenges facing organizations today. …
For the past few decades, solution-based selling was the dominant theme in building sales organizations. Solution-selling methodologies and training proved to be a big business. …
The speed at which changes in buying behaviors and decision-making are occurring is a challenge faced by B2B organizations. With data and technology as drivers,…
As is most common in businesses today, there is enormous pressure to achieve short-term immediate results. Today’s hyper-focused mode of operating on the short leash…