Tony Zambito

Are Companies Ignoring Their Best Source For Buyer Insights?

Illustration by Aneeque Ahmed In the past few years, the data analytics revolution has continued unabated in the worlds of B2B and B2C.  The rise...

Power Account-Based Marketing With Buyer Insights

Illustration by Gregor Cresnar Every couple of years, a new acronym or buzzword takes a foothold in the world of marketing.  ABM, the acronym for...

3 Forces Shaping The Future Of B2B Marketing

Illustration by Gregor Cresnar Many executives, particularly Chief Marketing Officers, are in constant pursuit of understanding changing buyer behaviors and markets.  Which, for the most...

Reboot Buyer Insights To Drive B2B Growth

Illustration by Gregory Cresnar B2B companies are faced with the most transformative era in business history.  On a greater scale than that of the first...

New Buyer Insights Needed To Unlock Growth In An Era Of B2B Digital Transformation

Illustration entitled Insight by Yu Luck The digitization of the global business economy has been taking place at an unprecedented rate.  Consider this.  Approximately forty...

How The Content Illusion Is Leading Marketing Astray In The Era Of Digital Transformation

Illustration by Hea Poh Lin In the past five years, the often-unquestioned hymnal has been that to succeed in today’s digital world, businesses must produce...

New Approaches To Understand Customers Needed In A Digital Transformation World

Illustration by Nikita Kozin In numerous surveys of CEOs in the past few years, predictably, you will find growth strategies as one of the top...

Rethinking Buyer Personas In An Era Of Digital Transformation

by Louis Prado In the past five years, we have seen exponential disruption each year in multiple markets.  Digital technologies and resulting transformation turning markets...

Is Your Organization Ready For Market Strategy In A Digital Economy?

Community Preparedness by Iconathon The digitization of the global economy is resulting in a tidal wave of new business and operating models throughout the world. ...

Rethinking Market Strategy In A Digital Economy

by Delwar Hossain The primary course of conversation in the past few years for CMO’s and their marketing teams has centered around customer centricity, customer...

Pursuit Of Goals Drive Buyer’s Journey

Customer Journey by Rafael Garcia Motta One of my favorite apps is the Starbuck’s app.  Being a coffee lover, the app is a major convenience...

Why Context Is More Important Than Content In Marketing

Workspace by Universal Icons The transformation to a digital economy has shifted behaviors considerably in the past decade.  Meaning marketers today must account for how...

Confusing Customer Segmentation, Buyer Profiling, and Buyer Personas Harms Marketing

Confusion by Adam Gale In the 15 years since originating the concept of buyer personas in 2001, there has been one issue that continues to...

Are Your Buyer Personas Data Overkill?

Information Overload by Jenny Chisnell As the concept of buyer personas has crept into the conscious of both B2C and B2B Marketing, so has misguided...

How Understanding The Goals And Intent Of Buyers Can Transform Marketing

Transformation by Yu Luck People and professionals in organizations can have different intentions while working towards the accomplishment of organizational, as well as, individual goals. ...

5 Ways B2B CMOs Can improve Audience Development With Buyer Persona Research

by Gregor Črešnar The term, audience development, has become more ubiquitous in the world of marketing.  A recognition of the growing importance of digital content...

Use Buyer Persona Research To Improve B2B Customer Experience

by Creative Stall Customer experience has been and will continue to be one of the major influences on how buyers make choices.  Recent research by...

Overcoming The Content Personalization Challenge With Buyer Persona Research

by icon 54 It is clear that one of the top challenges facing marketing, especially B2B marketing, is the ability to connect with potential buyers...

4 Myths Preventing True B2B Customer Understanding

by Alex Auda Samora There is a big problem when it comes to B2B customer research.  And, most B2B executives may be unable to see...

Is B2B Content Engagement Heading In The Wrong Direction?

by Juan Pablo Bravo Sometimes more is truly less.  When it comes to the state of B2B content marketing and engagement, this proverb is on...

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