Tara Wildt

3 Situations Where Customers Prefer AI

These days, you can’t turn on the news, listen to your favorite podcast or read an article without hearing about the latest and greatest...

How Mapping the Customer Journey can Improve CX

Your customer experience is important. It sets you apart from your competitors, affects your ability to retain customers, and impacts your bottom line. But...

A Guide to Virtual Assistants for Brand Managers

Over the past few months, virtual assistants have quickly become a topic of conversation for C-level executives, engineers and brand managers alike. Interactions SVP...

What is the technology behind a true omnichannel solution?

Over the last few years, the word ‘omnichannel’ has been used (and overused) to describe a utopia of marketing and customer care. We all...

How to Build a Persona for your Intelligent Virtual Assistant

There are a lot of considerations that go into developing a persona for your Intelligent Virtual Assistant. How do you set your IVA apart?...

Intro to Conversational AI

When it comes to customer care, the possibilities for applying artificial intelligence to increase efficiency, lower costs and improve the customer experience seem infinite....

The Recipe for Trusting Virtual Assistants

As AI solutions and virtual assistants make their mark people and businesses, we’re learning there’s a hesitation to trust the technology with big decisions—like...

3 Important Differences between Chatbots and Intelligent Virtual Assistants

As brands continue to focus on improving the customer experience, incorporating automation into customer interactions is becoming more and more important. Your customers’ time...

5 Questions to Answer Before Investing in your Customer Care Strategy

Investing in your customer care strategy is a critical step for companies that want to remain competitive in today’s customer-obsessed environment. But with a...

When it Comes to AI, Let Humans do the Brilliant Work

No matter who you talk to, it’s pretty clear at this point that artificial intelligence (AI) is here to stay. The question, then, is...

The Impact of Human Touch on Customer Care Preferences

The world of customer care is constantly evolving, as consumer preferences shift and new technologies become available. What’s become apparent recently, however, is that...

Not All AI is Created Equal: Pure vs. Pragmatic AI

We often see people getting first curious and then confused or even scared with the thought of artificial intelligence. This is mainly because we...

5 Predictions for Intelligent Virtual Assistants in 2018

There’s no doubt that 2017 was an exciting year for Intelligent Virtual Assistants (IVAs) and artificial intelligence. We conducted research showing that consumers’ comfort...

4 Observations About the Current State of Customer Care

Customer care, although increasingly important, is constantly evolving. Businesses know they need to excel at customer care in order to remain competitive, but with...

3 Tips for Creating a Seamless Holiday Shopping Experience

It’s that time of year again — when customers are rushing left and right to their favorite retailers (in-store and online) to start or...

Finding Harmony Between Human and Artificial Intelligence

Currently, artificial intelligence (AI) technologies are having an increasing impact on many aspects of daily life. I recently spoke with Interactions Dr. Michael Johnston,...

Don’t Believe Everything Your CSAT Scores Tell You

(Image Source: Interactions.com) When companies compete on the basis of customer experience, the metric that is most often used to gauge performance is customer satisfaction...

What is Multi-Factor Authentication (and How Do You Implement It)?

Image Source: Interactions.com As a company, it’s important to provide the best security for your customers. And with so many potential ways for strangers to...

Your Customers are Waiting – But for How Long?

Source: iStock Across industries, it’s easy to see that CX is increasingly becoming one of the most important competitive differentiators (more than 80% of companies,...

3 Reasons to Focus on Customer Effort

Source: Interactions.com In today’s customer-obsessed marketplace, customer service interactions are now some of the most critical touch points an organization has with its customers. Which...

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