Thomas Wieberneit

Social CRM needs a CRM system, doesn’t it?

Some days ago Bob Thompson interviewed Graham Hill about his take on Social CRM. The interview covered a lot of topics, most notably the...

Social Shopping = Groupon? Nope, this is only the beginning.

Some time ago my wife Nicole posted a small series of blogs about the topic of Loyalty on ciber.com. In these readable blogs she...

Social Shopping – A Retail Future

A while ago I blogged about threats and solutions in the retail industry that have their origin in rise of social media; with this...

Social CRM for Retail – Threats and Solutions

Brick-and-mortar retail businesses face a combination of ever-increasing customer expectations, customers being "educated" to expect and receive promotions, and of course an ever increasing...

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